Are QR Codes And Mobile Apps Fads?

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This is an article written by David Foster of the Hubze Squad which I am a member. David is an awesome guy and he has great insight into the QR Codes we are beginning to see everywhere!

For this edition of Tech Thursday, the Hubze squad is going to deal with numbers, QR codes and mobile apps.

The problem with new technology is that people usually dismiss it as a fad. We cannot blame them as we have seen a lot of technologies come and go, with only a handful of early adopters trying them out and then failing to gain the support of the majority. After a short while, the technology fails to live up to its hype and it gets abandoned. From virtual reality to robotic dogs to cue cat and even sites such as MSN Direct, the world has seen a lot of examples in the fads and flops category.

But we all know that not everything that is too good to be true is a fad. Social media has met and surpassed expectations, and it has become useful to businesses. And then there are the QR codes and mobile apps.

Let’s look at QR codes first. QR codes are really useful in bridging the offline and online worlds. Suddenly, your flyers can now direct people to your website with only a click of their smartphone cameras. Naysayers have dismissed it as a fad, and claim that once the novelty wears out, the QR code would fade away.

But the latest comScore figures on QR codes reveal that this is far from happening. The company reported that more than 14 million mobile phone users in the United States scanned a QR code in June 2011 alone. The typical scanner would be 18 to 34 years old, male and have a total household income of more than $100,000. And contrary to what people believe, more than half of those 14 million scanned the QR code at home!

An earlier and smaller survey conducted by Baltimore, Maryland-based marketing firm MGH found that 70% of Americans planned on scanning a QR code and 72% of respondents indicated that QR codes help ad recall.

The rising numbers on QR code usage is attributed to increasing smartphone use. Nielsen estimated that as of December last year, a third of US mobile phone users would be using a smartphone, while Coda Research Consultancy predicts that by 2015, around 2.5 billion people would be using a smartphone.

But QR codes are not the only technology being benefited by increasing patronage of smartphones. Obviously, mobile apps are on the rise too.

Forrester has reported that mobile apps have recently reached more than 10 billion downloads, a feat considering that it has only been 31 months since the first apps became available. As a point of reference, songs took 67 months to reach the 10 billionth mark.

AppAdvice.com also estimates that 30 million mobile apps are downloaded every day.

As early as Sept. 2010, Mashable has reported that 25% of all American adults are now using mobile apps, but it will continue growing. ABI Research estimates that the demand for apps will peak in 2013.

So what do all these numbers mean? It means that both mobile apps and QR code can no longer be considered a fad. People are recognizing, utilizing and using QR codes and mobile apps. As a marketer or a business owner, you really cannot ignore these two technologies.

Like social media, these two technologies help you create and fortify your brand, while also helping you with your marketing.

About the Author:

David Foster

I love to help the little guy because I have always been one. Small businesses all over the world seem to get taken advantage of and I want to stop that from happening, so that’s what I am trying to do by offering as much FREE information as I can, while also keeping my paid products affordable!

 

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10 thoughts on “Are QR Codes And Mobile Apps Fads?

  1. Joanne Massey-Dean says:

    This is still very new to me. Still trying to figure out how to scan these codes into my iphone. But since I am seeing business cards more frequently with these on them, I need to find out how to scan. Any suggestions?

    1. Raena Lynn
      Twitter:
      says:

      Hi Joanne,

      If you want to scan a QR code you need to download scanning software on your phone. Go to where you usually download your applications. For example, I have a droid and I downloaded Barcode Scanner which is very popular. Others include Shop savvy QR & Barcode Scanner, QuickMark Barcode Scanner, ScanLife Barcode Reader etc. Once installed, you can capture the QR code or barcode image to your smart phone or iPhone to decipher the information.

      Raena Lynn

  2. Raena, great find this article. I have not utilize and will not. I had no use for a smart phone. I have a simple computer in my office at home. That is the only one I use.

    So, I guess that this means I am one of the people who find it not so useful. I believe it will fade away. The direct access to information is what people are looking for. How long are people really not on a device that their looking right at the computer interface. We are a people of instant satisfaction and that is what this creation has instilled more in people.

    Thank you for finding this article and sharing it with us.

    1. Raena Lynn
      Twitter:
      says:

      Hi William,

      One of the reasons I chose this article is threefold. 1) The QR Code seems to be popping up in a lot of places these days, online and offline. 2) Many people ask me what it is when they see it. 3) I have great admiration for David Foster of Hubze who knows his stuff, especially trends. Personally, the QR Code is a strange image indeed! There is a segment of people who find the entire concept intriguing. Technology is moving so quickly that I’ve heard there is already a platform beyond the QR code being designed and will surpass it in a few years.

      As to the smart phone, I agree with your statement about instant satisfaction and that the smart phone has instilled that in our society.

      Thanks William, Raena Lynn

      PS I appreciate you taking the time to respond to my question about mastermind groups by email:)

  3. Hello Raena

    For me this is very timely information. I am currently working on a marketing program that uses the QR code. The information in this post especially the numbers give me encouragement about what I am doing. QR codes a definitely more than just a fad

    Thanks

    Perry A Davis Jr
    Music City

    1. Raena Lynn
      Twitter:
      says:

      Hi Perry,

      I am glad that this article helped you with your marketing program. I am starting to see them everywhere. It will be interesting to see how this application evolves.

      Raena Lynn

  4. Kevin DeRoo
    Twitter:
    says:

    Hey Raena/David,

    Great article on QR codes and mobile apps, times are changing aren’t they!

    Whether QR codes and mobile apps are a fad or not, the fantastic numbers which David uses in this article to illustrate the current and very near future popularity of these tools can not be ignored. As marketers we need to at the very least acknowledge and respect their existence, and at best learn all we can with regards to this new technology and how we can use it to improve our business.

    Thanks for sharing Raena,

    Kevin

    1. Raena Lynn
      Twitter:
      says:

      Hi Keven,

      Thank you for your comments. I like the way you said “As marketers we need to at the very least acknowledge and respect their existence.” Whether we like them or not or they are cute or ugly, they are here. It may come to the point of, “If you can’t beat them, join them.” We shall see.

      Raena Lynn

  5. I love the mobile local social world too Raena, the geek in me finds it fascinating… the statistics blow me away. QR codes have been an accepted part of Japanese culture for a good few years now, in the USA and Europe their usage and acceptance is increasing at a rapid rate. It’s a question of educating people about what they are and how they work and once folk are down with that they will be everywhere! Here in France the Crédit Agricole bank is using them on posters… now that’s a bank owned by rural French farmers so if they’re already on board anyone who isn’t au fait with them may well be missing out on heaps of opportunities …. those hidden in the pixels of the QR Codes!

    1. Raena Lynn
      Twitter:
      says:

      Hi Sadie,

      Thanks for visiting my blog. I’m fascinated by the mobile codes too! I had one put on my business card and people love it! I’m starting to see them everywhere and the big companies are certainly using them to promote their products and opportunities. The statistics are incredible and I see QR codes as a normal, every day occurrence soon!

      Raena Lynn

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