This is an article written by David Foster of the Hubze Squad which I am a member. David is an awesome guy and he has great insight into the QR Codes we are beginning to see everywhere!
For this edition of Tech Thursday, the Hubze squad is going to deal with numbers, QR codes and mobile apps.
The problem with new technology is that people usually dismiss it as a fad. We cannot blame them as we have seen a lot of technologies come and go, with only a handful of early adopters trying them out and then failing to gain the support of the majority. After a short while, the technology fails to live up to its hype and it gets abandoned. From virtual reality to robotic dogs to cue cat and even sites such as MSN Direct, the world has seen a lot of examples in the fads and flops category.
But we all know that not everything that is too good to be true is a fad. Social media has met and surpassed expectations, and it has become useful to businesses. And then there are the QR codes and mobile apps.
Let’s look at QR codes first. QR codes are really useful in bridging the offline and online worlds. Suddenly, your flyers can now direct people to your website with only a click of their smartphone cameras. Naysayers have dismissed it as a fad, and claim that once the novelty wears out, the QR code would fade away.
But the latest comScore figures on QR codes reveal that this is far from happening. The company reported that more than 14 million mobile phone users in the United States scanned a QR code in June 2011 alone. The typical scanner would be 18 to 34 years old, male and have a total household income of more than $100,000. And contrary to what people believe, more than half of those 14 million scanned the QR code at home!
An earlier and smaller survey conducted by Baltimore, Maryland-based marketing firm MGH found that 70% of Americans planned on scanning a QR code and 72% of respondents indicated that QR codes help ad recall.
The rising numbers on QR code usage is attributed to increasing smartphone use. Nielsen estimated that as of December last year, a third of US mobile phone users would be using a smartphone, while Coda Research Consultancy predicts that by 2015, around 2.5 billion people would be using a smartphone.
But QR codes are not the only technology being benefited by increasing patronage of smartphones. Obviously, mobile apps are on the rise too.
Forrester has reported that mobile apps have recently reached more than 10 billion downloads, a feat considering that it has only been 31 months since the first apps became available. As a point of reference, songs took 67 months to reach the 10 billionth mark.
AppAdvice.com also estimates that 30 million mobile apps are downloaded every day.
As early as Sept. 2010, Mashable has reported that 25% of all American adults are now using mobile apps, but it will continue growing. ABI Research estimates that the demand for apps will peak in 2013.
So what do all these numbers mean? It means that both mobile apps and QR code can no longer be considered a fad. People are recognizing, utilizing and using QR codes and mobile apps. As a marketer or a business owner, you really cannot ignore these two technologies.
Like social media, these two technologies help you create and fortify your brand, while also helping you with your marketing.
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