Basics Of Creating A Sales Funnel Using Hypertracker

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You’ve heard of a sales funnel? capture page? squeeze page? building a list? opt-in? etc. If you are a beginner, I hope this post will help you to see the big picture of getting started.

Since I joined My Online Business Empire, I’ve been introduced to many different learning curves. I’ve seen bits and pieces about promoting  our links, so I decided to present a tutorial to put it all together for the new marketers. One major concept is using tracking software to track your ad performance. I am using hypertracker for this tutorial.

So I am in Empower Network and My Online Business Empire and I’m collaborating with my friends in a group called 100 Partners in 100 Days which is a Facebook group for EN members. Many of us are also in My Online Business Empire too. So I created this post in a step by step format using both platforms to show you the same thing can be done with whatever business you are promoting. We know we can promote our links directly, but there has been a lot of discussion about the benefits of building our lists and placing our own opt-in page before a replicated affiliate page. In most cases, if we promote directly, it doesn’t work, except with using Matt’s Sales Funnel in My Online Business Empire (MOBE). Sales are made, but you cannot build your personal list, and your list is the bloodflow of your business, so start building.

I will show you the process you must do to create an ad which will go to your capture page first, then re-direct the user to the final  destination page if they decide to submit their name and email. If they do, then you will be notified and have a subscriber!

This post is not intended to teach you to use each tool. There are many free tutorials on the internet to help you. My primary aim is to show you the sequence of events.

Here is the sequence of the funnel from your capture page (opt-in/squeeze page…same thing) to the PPC ads (Microsoft Ad Center in this case or  whatever you choose, or Facebook PPC).

My first example will be using an Empower Network capture page on a Microsoft Ad Center Ad.

There is always a “final destination” link which is where you want your potential subscriber to land on. In this example, the link is:

http://empowernetwork.com/commissionloophole.php?id=rbmastery

Empower Network Loophole Opt-In Page

 

 

 

 

 

 

 

 

 

Here are the steps that a subscriber experiences as he/she moves through the sales funnel. I will show you how to set this up using hypertracker.

An ad comes up that interests him/her. They click on the link which goes directly to your capture page that was created in optimized press. The link to get to the capture page is a hypertracker link which is tracking clicks for your capture page (opt-in/squeeze page..same thing). Hypertracker will be explained later.

This is a sample ad….

Empower_Network_Loophole_Ad

….directed to your opt-in page.

Capture Page For Loophole

If they submit their name and email on the capture page (opt-in/squeeze page..same thing), you will get a notification of their name and email, and they are sent directly to the final destination, which is in this case, the loophole sales page.

Empower Network Loophole Opt-In Page

How do you create a sales funnel? What do you need?

Optimize Press
An Aweber account
A PPC account for Microsoft Ad or Facebook PPC
A Hypertracker Account
A Pretty Link account which is a plug in on a Word Press Blog. It is free, but can be upgraded to Pro. There are also other programs that will clean up links. Pretty link isn’t absolutely necessary, but I think it is a necessity if you are serious about marketing. Besides, it’s free!

Here are the steps to create your funnel:

Step 1 Of Your Sales Funnel

First, if you don’t own Optimize Press, you should purchase it. It will make your life so much easier. I waited too long to buy it and I suffered a lot of struggle. Create a capture page (opt-in/squeeze page..same thing) in Optimize Press. This page will present an opt-in form to the potential subscriber when they click on the ad. The opt-in form is set up in Aweber to collect your list.

This is a sample link to your capture page along with a screenshot of what it might look like.

http://op.raenalynn.com/empower-network-opt-in-for-commission-loophole/

Capture Page For Loophole

Note: If you do not set up your own capture page, then you would promote a link to the replicated affiliate page. The Empower Network standard replicated page is shown below. In that case you would set up your affiliate link to go directly to this page. I am showing you a screenshot of the replicated page so you can see that you can use the same words to create your capture page.

The capture page shown above was created by using the same words on the capture page it is replacing. This is to keep congruent with your ad. This is the standard Empower Network replicated affiliate page. Your capture page is replacing it, but it will direct to the same sales page if someone opts in.

Empower_Network_Secret

Step 2 of Your Sales Funnel

Again, if you don’t have Aweber, you need to get it. You can use other autoresponders, but for this tutorial, I use Aweber-Create your web form (the form the subscriber submits their name and email address) that is on the your Optimize Press capture page in Aweber. In Aweber, you have to first create a campaign, then create the form which is connected to the campaign. If you don’t know how to use Aweber, this is the point where you need to learn.

Here are two YouTube tutorials I created to learn both of these skills.
Aweber-Creating A List in Aweber Tutorial For Your Sales Funnel
http://www.youtube.com/watch?v=cZSDgzDy5m8

Aweber Create A Form For A Squeeze Page For Your Sales Funnel
http://www.youtube.com/watch?v=482X7RNtCk4

When you are creating your form, copy and paste the URL of the final destination link in the settings of the form. There are three tabs at the top of Aweber:

1)design

2)settings

3)publish.

Copy and pasting the final URL is done in the settings section of aweber. So when the potential subscriber submits their name and email, they will be sent to the final destination link.

Step 3 Of Your Sales Funnel

Go to hypertracker and create a campaign. If you don’t know how to do this, there are tutorials within hypertracker to help you. Target the optimize press capture (opt-in page/squeeze page…same thing) link and create the hypertracker URL that tracks to the opt in page you created in optimize press. This hypertracker link will be used for your target link when you are creating your ad.

 

Hypertracker Sales Funnel

 

The target URL is the capture page. There is a save button and it will create a URL like this:

http://hypertarcker.com/go/raenalynn/Empowernetworkloophole/

Step 4 Of Your Sales Funnel

Take the hypertracker link URL (which is targeted to your capture page) to Pretty Link and create a more appealing link so you can use it for your ad in display. Remember the pretty link is the hypertracker link which targets to your capture page.

example:
http://raenalynn.com/ENSales

Step 5 Of Your Sales Funnel

Go to PPC site (Ad Center or FB) and target the hypertracker link to your ad:

Empower_Network_Secret_Ad

BE SURE TO TEST AND TEST AND TEST TO MAKE SURE ALL THE LINKS ARE WORKING PROPERLY….VERY IMPORTANT!

Another example using a solo ad:

Solo Ad for My Online Business Empire:

This link was created in Pretty Link:

http://raenalynn.com/SuccessTN

Links to…

Opt-in page….

MOBE_Capture_Page

 

 

 

 

 

 

 

 

 

 

Linked to…

Hypertracker using this link:

http://hypertracker.com/go/raenalynn/MOBESuccessST2/

The Aweber form re-directs the subscriber from opt-in page to the final destination link:

https://businessbuilders.infusionsoft.com/go/mobe/username

MOBE_Success_Capture_Page

 

 

 

 

 

 

 

 

 

 

If you are not creating a capture page, the first page to promote is https://businessbuilders.infusionsoft.com/go/mobe/username which is shown above. Also, when you are testing your links, make sure your cookies are cleared so you know the link is going to the first page of Matt’s sales funnel.

I hope this helped someone just starting out. If you need help, connect with me! If you want to just go for it, visit my link for My Online Business Empire and

Jump In The Funnel

http://raenalynn.com/success

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37 thoughts on “Basics Of Creating A Sales Funnel Using Hypertracker

  1. Wow Raena this is an awesome post! I’ve never seen anyone lay this process out so clearly or so professionally – terrific job!

    1. Raena Lynn
      Twitter:
      says:

      Hi Marquita,

      Thanks! I love the words, “clearly” and “professionally” to describe my post!….appreciated!

      Raena Lynn

  2. Nile
    Twitter:
    says:

    This is a good start for newbies. I do a lot of custom design for funnel pages in WordPress and Kim Castleberry is really wanting me to put my own landing page templates together for people to download.

    1. Raena Lynn
      Twitter:
      says:

      Hi Nile,

      This post was specifically created for newbies. I’m sure you could put together some AWESOME landing pages. I would love to see what you design! Thanks for the visit!

      Raena Lynn

  3. Buddy Hodges says:

    Hi Raena,

    Thank you for clearly outlining the procedure for a sales funnel. Although I have been blogging and posting on social media for several years, I have been slow to monetize my internetworking. Writing content to express my thoughts and experience has been more interesting.

    However, it is time for me to get serious about making money online. My passive residual income from offline network marketing is finally drying up after a couple of years of neglect (I am spoiled).

    I appreciate your reminder to focus on an end goal, besides leaving a legacy, which has been my focus.

    1. Raena Lynn
      Twitter:
      says:

      Hi Buddy,

      Thanks for stopping by with a very sincere commentary. You have to create a sales funnel if you want to be serious about marketing online. It takes work, but the payoff is worth it!

      Raena Lynn

  4. Kostas
    Twitter:
    says:

    Hi Raena,
    Really great post, you just explained a step by step method for creating a money making system, most people would pay to get that kind of information, thanks for sharing this for free…

    1. Raena Lynn
      Twitter:
      says:

      Hi Kostas,

      Thanks for your kind words. I created this post to mainly help beginners because I had to learn by trial and error. I’m glad you appreciated the post. By the way, I really enjoy your blog!

      Raena Lynn

  5. Andy Nathan
    Twitter:
    says:

    Raena,

    This is an awesome step by step tutorial for setting up a sales funnel. Absolutely love it, and you reminded me to do some Bing Ads, which I have not done in a long time.

    I have heard a lot of great things about Optimize Press. Never bought it, because I also have a squeeze page theme and Profit Themes, however, I might have to reconsider that in the future as I build more and more landing pages.

    Thanks!

    Andy

    1. Raena Lynn
      Twitter:
      says:

      Hi Andy,

      Great to see you again. Optimize Press is quite amazing. I didn’t purchase it for a long time either because I used other software programs. As I stated in my post, it would have saved me a lot of heartache and struggle if I simply bought it sooner. Sometimes the struggle make you appreciate an easier way!

      Raena Lynn

  6. Stevie says:

    Wow Raena! That was really an impressive post and it’s not something I say about every post I read in the day to day internet browsing routine. So much so that I am now look at following your advice re Optimize Press and I will make sure to follow your advice about creating a sales funnel structure based on your recommendation.

    1. Raena Lynn
      Twitter:
      says:

      Hi Stevie,

      I am flattered hearing your comments because I know you read a lot of posts! If you need any help when the time comes, let me know! The easiest way to contact me is message in Facebook. Thanks again!

      Raena Lynn

  7. Clint Butler
    Twitter:
    says:

    Raena,

    Thanks for this step by step tutorial. I have been using several types of funnels to promote EN but never set one up that works just for me. You have provided me with some awesome inspiration and now its time to implement!

    Regards,
    Clint

    1. Raena Lynn
      Twitter:
      says:

      Hi Clint,

      Wow! Thanks for stopping by. There is great value in setting up a funnel so you can build your list. Implementing is the key. Keep me posted on your efforts.

      Raena Lynn

  8. Pearly Quah says:

    WoW Raena !

    I can’t believe my eyes when I read this great article written by you. here you lay down every single steps to help many :-))

    Thanks so much and I will have to come back again when I am doing this stuff. Thanks again. Very useful, friend !

    Cheers
    Pearly

    1. Raena Lynn
      Twitter:
      says:

      Hi Pearly!

      Good to see you again. Let me know if you need any help when you start creating your opt-in pages.

      Raena Lynn

  9. Jacob says:

    Very nice. The funnel is very essential for online marketing. Having a lead capture page then providing the promised content for the leads information. A very good way to build you list. Thanks for showing us about pretty link. Going to get it.

    1. Raena Lynn
      Twitter:
      says:

      Hi Jacob,

      Pretty Link is a simple plug-in and it is free, unless you want to upgrade to Pro. All you have to do is go into your word press dashboard in the plug-in section, search, and install. It is a great tool!

      Raena Lynn

  10. Theuns
    Twitter:
    says:

    Hi Raena

    Thanks for this good info I love to talk to you
    soon when we can just let me know when we can , you
    are always a master to teach people on a way that every one understand.

    Regards
    Theuns

    1. Raena Lynn
      Twitter:
      says:

      Hi Theuns,

      Thank you. You can connect with me anytime. Skype is great, or just PM in Facebook! Looking forward to hearing from you!

      Raena Lynn

  11. alicia says:

    Raena, terrific ! what you just explained was a puzzle for me. You have shown me the right path, so clearly. It makes the whole process so easy that people can do it, working it diligently with the correct tools. Mainly a beginner like me. Thanks for sharing.

    1. Raena Lynn
      Twitter:
      says:

      Hi Alicia,

      Thank you for your kind words. The main reason I created this post is to help beginners because sometimes it is difficult to put the pieces of the puzzle together! I’m glad you found it to be of value!

      Raena Lynn

  12. Brian Lagoni
    Twitter:
    says:

    This post really do spell it out for you with some great examples. Very cool.

    I think it was einstein who said: “teaching by example is not ONE way of theaching, it is the ONLY way of teaching”

    Great stuff.

    Brian

    1. Raena Lynn
      Twitter:
      says:

      Hi Brian,

      Thanks for stopping by with positive comments. Glad you liked it.

      Raena Lynn

  13. Sarah Arrow
    Twitter:
    says:

    What an indepth and useful post Raena, I have never heard of hypertracker -it’s something I’ll be looking into. Thank you.

    1. Raena Lynn
      Twitter:
      says:

      Hi Sarah,

      There are many different tracking software programs out there, but hypertracker was recommended to me by Matt Lloyd, and so far I am very pleased with it. It is reasonably priced too! You must track what you are doing so you know if your advertising dollars are profitable.

      Raena Lynn

  14. Wow Raena what an indepth and useful post:) I have used Hyper Tracker (I use it to monitor an affiliate product I promote) and find it very useful. I also love using Optimize Press and highly recommend it.

    1. Raena Lynn
      Twitter:
      says:

      Hi Lilach,

      Welcome to my blog! I agree with you that Hypertracker and Optimize Press are essential tools we need for marketing. Tracking is VERY important so you can calculate your CPC (Costs per click) and CPA (Clicks per action). It really helps you to make intelligent decisions with your advertising.

      Raena Lynn

  15. Awesomne Post Raena Lynn!

    I sure would have liked to have discovered something like this a couple of years ago. Although back then I may not have understood the power of what you are presenting here. I remember being so excited just to have an autoresponder. 🙂

    I too love Optimize Press. It makes 100’s of squeeze pages quick and easy.

    1. Raena Lynn
      Twitter:
      says:

      Hi Carla,

      I agree. I have read a lot of articles on creating sales funnels, but I wanted to create one that showed start to finish, visually. When I started, it was a puzzle and I hope this post put the puzzle pieces together so a new marketer can see the big picture and how it all ties together. Thanks!

      Raena Lynn

  16. Raena Lynn
    Twitter:
    says:

    Hi Michael,

    Thank you for the high compliment. The word “crystal clear” is greatly appreciated because that is the element needed to present a better than average tutorial post. I hope this post has helped a lot of people get a clear understanding that it isn’t as complicated and scary as it seems to be when starting out in this business. Unless you are using someone else’s sales funnel, this is a basic skill you must have for internet marketing your own opportunity. Otherwise, you are just spinning your wheels…

    Raena Lynn

  17. Martin Casper
    Twitter:
    says:

    Hi Raena…
    Great article. I love the way you went through the process in a very logical, step by step approach. The visuals and screen shots really brought it to life. I especially liked the graphic at the beginning that depicted the individual levels as you go down the funnel. Thanks

    1. Raena Lynn
      Twitter:
      says:

      Hi Martin,

      Thanks for your complimentary post. If I helped a few people get a better understanding of the big picture of creating a sales funnel, then mission accomplished!

      Raena Lynn

  18. Raena, What a fantastic job you have done with writing this Post!! WOW!!! You have poured a lot into this. Quite helpful. Thanks so much for your sharing. May you be abundantly blessed and rewarded!!! Mary-Lou

    1. Raena Lynn
      Twitter:
      says:

      Hi Mary Lou,

      I’m appreciate your enthusiastic response! I hope my post will be of value to you. My intention for writing this post was to help beginner marketers see the bigger picture of putting together a sales funnel. Once we can see the big picture, it is easier to put it together. I think I met my goal!

      Raena Lynn

  19. Hi RaenaLynn. This is great, GREAT information. So many people, including myself, have had a hard time getting information on how to build a sales funnel. I’ve struggled with it for months. Although I have all the pieces, it doesn’t flow to me so I’m so glad you wrote this article. Bookmarked and saved so I can go over it and study it in debt. Thanks so much. Love it!
    Regards,
    Barbara

    1. Raena Lynn
      Twitter:
      says:

      Hi Barbara,

      It takes awhile to get the concept of a sales funnel, then there is a learning curve when you set your first one up. You do have all the pieces. Now it is a matter of setting up a few. After that, you will not find it so daunting! Thanks for loving it!

      Raena Lynn

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