You’ve heard of a sales funnel? capture page? squeeze page? building a list? opt-in? etc. If you are a beginner, I hope this post will help you to see the big picture of getting started.
Since I joined My Online Business Empire, I’ve been introduced to many different learning curves. I’ve seen bits and pieces about promoting our links, so I decided to present a tutorial to put it all together for the new marketers. One major concept is using tracking software to track your ad performance. I am using hypertracker for this tutorial.
So I am in Empower Network and My Online Business Empire and I’m collaborating with my friends in a group called 100 Partners in 100 Days which is a Facebook group for EN members. Many of us are also in My Online Business Empire too. So I created this post in a step by step format using both platforms to show you the same thing can be done with whatever business you are promoting. We know we can promote our links directly, but there has been a lot of discussion about the benefits of building our lists and placing our own opt-in page before a replicated affiliate page. In most cases, if we promote directly, it doesn’t work, except with using Matt’s Sales Funnel in My Online Business Empire (MOBE). Sales are made, but you cannot build your personal list, and your list is the bloodflow of your business, so start building.
I will show you the process you must do to create an ad which will go to your capture page first, then re-direct the user to the final destination page if they decide to submit their name and email. If they do, then you will be notified and have a subscriber!
This post is not intended to teach you to use each tool. There are many free tutorials on the internet to help you. My primary aim is to show you the sequence of events.
Here is the sequence of the funnel from your capture page (opt-in/squeeze page…same thing) to the PPC ads (Microsoft Ad Center in this case or whatever you choose, or Facebook PPC).
My first example will be using an Empower Network capture page on a Microsoft Ad Center Ad.
There is always a “final destination” link which is where you want your potential subscriber to land on. In this example, the link is:
Here are the steps that a subscriber experiences as he/she moves through the sales funnel. I will show you how to set this up using hypertracker.
An ad comes up that interests him/her. They click on the link which goes directly to your capture page that was created in optimized press. The link to get to the capture page is a hypertracker link which is tracking clicks for your capture page (opt-in/squeeze page..same thing). Hypertracker will be explained later.
This is a sample ad….
….directed to your opt-in page.
If they submit their name and email on the capture page (opt-in/squeeze page..same thing), you will get a notification of their name and email, and they are sent directly to the final destination, which is in this case, the loophole sales page.
How do you create a sales funnel? What do you need?
An Aweber account
A PPC account for Microsoft Ad or Facebook PPC
A Hypertracker Account
A Pretty Link account which is a plug in on a Word Press Blog. It is free, but can be upgraded to Pro. There are also other programs that will clean up links. Pretty link isn’t absolutely necessary, but I think it is a necessity if you are serious about marketing. Besides, it’s free!
Here are the steps to create your funnel:
Step 1 Of Your Sales Funnel
First, if you don’t own Optimize Press, you should purchase it. It will make your life so much easier. I waited too long to buy it and I suffered a lot of struggle. Create a capture page (opt-in/squeeze page..same thing) in Optimize Press. This page will present an opt-in form to the potential subscriber when they click on the ad. The opt-in form is set up in Aweber to collect your list.
This is a sample link to your capture page along with a screenshot of what it might look like.
Note: If you do not set up your own capture page, then you would promote a link to the replicated affiliate page. The Empower Network standard replicated page is shown below. In that case you would set up your affiliate link to go directly to this page. I am showing you a screenshot of the replicated page so you can see that you can use the same words to create your capture page.
The capture page shown above was created by using the same words on the capture page it is replacing. This is to keep congruent with your ad. This is the standard Empower Network replicated affiliate page. Your capture page is replacing it, but it will direct to the same sales page if someone opts in.
Step 2 of Your Sales Funnel
Again, if you don’t have Aweber, you need to get it. You can use other autoresponders, but for this tutorial, I use Aweber-Create your web form (the form the subscriber submits their name and email address) that is on the your Optimize Press capture page in Aweber. In Aweber, you have to first create a campaign, then create the form which is connected to the campaign. If you don’t know how to use Aweber, this is the point where you need to learn.
Here are two YouTube tutorials I created to learn both of these skills.
Aweber-Creating A List in Aweber Tutorial For Your Sales Funnel
Aweber Create A Form For A Squeeze Page For Your Sales Funnel
When you are creating your form, copy and paste the URL of the final destination link in the settings of the form. There are three tabs at the top of Aweber:
Copy and pasting the final URL is done in the settings section of aweber. So when the potential subscriber submits their name and email, they will be sent to the final destination link.
Step 3 Of Your Sales Funnel
Go to hypertracker and create a campaign. If you don’t know how to do this, there are tutorials within hypertracker to help you. Target the optimize press capture (opt-in page/squeeze page…same thing) link and create the hypertracker URL that tracks to the opt in page you created in optimize press. This hypertracker link will be used for your target link when you are creating your ad.
The target URL is the capture page. There is a save button and it will create a URL like this:
Step 4 Of Your Sales Funnel
Take the hypertracker link URL (which is targeted to your capture page) to Pretty Link and create a more appealing link so you can use it for your ad in display. Remember the pretty link is the hypertracker link which targets to your capture page.
Step 5 Of Your Sales Funnel
Go to PPC site (Ad Center or FB) and target the hypertracker link to your ad:
BE SURE TO TEST AND TEST AND TEST TO MAKE SURE ALL THE LINKS ARE WORKING PROPERLY….VERY IMPORTANT!
Another example using a solo ad:
Solo Ad for My Online Business Empire:
This link was created in Pretty Link:
Hypertracker using this link:
The Aweber form re-directs the subscriber from opt-in page to the final destination link:
If you are not creating a capture page, the first page to promote is https://businessbuilders.infusionsoft.com/go/mobe/username which is shown above. Also, when you are testing your links, make sure your cookies are cleared so you know the link is going to the first page of Matt’s sales funnel.
I hope this helped someone just starting out. If you need help, connect with me! If you want to just go for it, visit my link for My Online Business Empire and