Do 97% Of Marketers Really Fail?

Spread the love

Do 97% Of Marketers Really Fail?

This is an article I came across in one of my groups called The Art Of Internet Marketing. I wanted to share because I’m so tired of hearing about the 3% and 97%. The article was written by Mike McClurg  http://www.successdreammaker.com
This is something to think about as a network marketer.

If you have ever heard of network marketing or been in network marketing you have heard the statistic that 97% of people fail. You hear that from people you are sharing it with, you hear it from people who are actually in network marketing. The question is, is it really true?

I would like to dispel that myth. That is a statistic people throw around because they heard someone else say it. That reminds me of a story I once heard. There was a Newlywed couple one day the wife decided she would make a roast for dinner. As she is preparing everything it’s time to prepare the roast so she cuts the end of it off. The husband walks in and says “Why did you do that?” She said that is how my mom always made it. So he asked, “Did you ever ask your mom why?” She said, “no” but decided to call her mom and ask. So she did. Her mom said that is how my mom always did it. So the granddaughter decided to call the grandmother and ask her. So when her grandmother answered the phone and was asked the question she said I always cut the end off because the pan was too small and it would not fit. The moral of the story is find out the truth and the reason why before perpetuating statistics or what someone says are facts, when really they are not facts at all.

The truth is 97% people in Network Marketing do not fail. They quit. The truth is 97% of people quit network marketing just like they quit going to the gym, dieting, working on their personal growth, on their marriage, wanting to be a professional athlete, better golfer, salesman and everything else pretty much. People tend to quit at most everything not just network marketing and it is only about 3% of the population that don’t. That 3% does not quit anything and that is why they are successful. It is not in starting but finishing and staying the course that brings the results. It also has to do with being properly trained and gaining a real understanding of network marketing. So the next time you hear that tell them it is not true.

Related posts:

11 thoughts on “Do 97% Of Marketers Really Fail?

  1. Tony Tate says:

    I am totally with you Raena, sad to say that only few of internet marketers succeed of this business as they don’t have the complete understanding about internet marketing. At first, I didn’t understand why their number is huge, but later on I completely understand the reason behind it.

    1. Raena Lynn
      Twitter:
      says:

      Hi Tony,

      I agree that lack of understanding is one reason for failure. However, the people who do not understand, then do the research and learn and take action will succeed. It goes back to the fact that a large percentage of people who start internet marketing as a business give up. It isn’t an easy path, yet well worth the effort when staying power is maintained and as Dr. Erica noted, hanging in there, continuing to work a business…works.

      Raena Lynn

  2. Marc Korn says:

    Hi Raena,

    Thanks for sharing Mike’s article.

    Personally, I have never subscribed to that 97% failure statistic. But, it is very easy to manipulate numbers or use them as a scare tactic. After all, if you are not totally ethical in your approach and you are dealing with someone who is perhaps new to Internet marketing, isn’t it convenient to say 97% of the people fail, so if you come into my organization, I will show you how to be part of the 3%.

    It has become a recruiting bonanza for people selling e-books, tools, etc.

    But, the reality IS that most people quit or are inactive and do nothing.
    Most people don’t treat their online business like a SERIOUS business and don’t put in the DAILY effort. It is NOT easy and it takes time to build a successful business and most people want instant gratification.

    Does that make them a failure or a quitter ?

    Neither trait is very appealing, but the sad reality is that it IS such a small percentage that will be consistent and persistent and take DAILY ACTION and continue to self develop, achieve their goals and have success online.

    Keep inspiring us,
    Marc

    1. Raena Lynn
      Twitter:
      says:

      Hi Marc,

      You nailed it with the example of an unethical marketer using that statistic to lure someone into their organization. I think more and more marketers, even beginners are getting wise to it. One reason is that it is easier to do the research before getting into the business and more marketers are realizing that dishonest just does cut it anymore. It is too competitive to be dishonest because there are so many upstanding people what are highly respected in the industry.

      As we’ve seen hundreds of times, marketers need to be “consistent and persistent and take DAILY ACTION and continue to self develop, achieve their goals and have success online.” Thanks Marc for you keen insight and knowledge of this industry.

      Raena Lynn

  3. Raena,
    I love that story. Since I do relationship counseling, I see that pattern often. Each partner in a couple tends to handle their relationship in a way that is similar to what they experienced with their parents’ marriage. But once they engage in the counseling process and discover what is really going on, they can and do often break that automatic pattern.

    It is true that so many people do not have the staying power. As far as network marketing goes, many people who eventually succeed have failed with previous companies. But I don’t really look at it as failure. It is more likely that they were gaining much needed experience. And my hanging in there, continuing to work a business, eventually they succeed.

    Erica

    1. Raena Lynn
      Twitter:
      says:

      Hi Dr. Erica,

      I love the way you paralleled this article with your expertise in relationships! I love your positive attitude when you said, “As far as network marketing goes, many people who eventually succeed have failed with previous companies. But I don’t really look at it as failure. It is more likely that they were gaining much needed experience.” You make a great point. The bottom line is that if a marketer “hangs in there, eventually they succeed.

      Raena Lynn

  4. Raena Lynn
    Twitter:
    says:

    Hi Mike,

    Thanks for your response. I thought your article was excellent and you certainly dispelled the Myth. The question “Do 97% of Marketers Really Fail” is a valid question which needed to be addressed and you did a great job.

    Raena Lynn

  5. Great story. I heard it as grandma cutting the leg of lamb but the ednding was the same, the pan was too small. You are right about the %. People in theis business give the impression that it is an easy business, just get a few friends and off you go. But as with any busines, it takes time and persistances. When we are going through out educations we don’t just start at kindergarten and the next day we get our PHd.

  6. Holly
    Twitter:
    says:

    I totally agree!! They do quit!! I love your story about the roast… I have heard it before and used it in certain situations to emphasize the response “because”. Sometimes we dont’ know why we do something and behind it there really is not a good answer… or one that makes any sense!! Thanks for dispelling that 97 % people in NWM fail.. ( I guess you can call it fail, if you add quit to the meaning fail)

  7. Ted says:

    Hi Raena,

    I think that percentage, whether accurate or not, simply reflects the fact that the vast majority of people are not persistent in reaching for their goals. They quit at the first roadblock. They quit in a month when the polish starts to wear off. They give up on their big dream because they were hoping that this time it was going to be different. They hoped otherwise, but now realize that it isn’t going to be easy. And, they aren’t willing to put in a huge amount of time and effort without knowing and absolutely guaranteeing that they will succeed.

    That is why there are so few people at the top.

    1. Raena Lynn
      Twitter:
      says:

      Hi Ted,

      I couldn’t agree with your more. It is the quit factor that creates the high percentage. The way perceive this business has changed. In the beginning I looked at obstacles as roadblocks, but I kept moving forward and did not quit. As the “polish” wore off as you mentioned, I changed my definition of from roadblocks to stepping stones. I read about “stepping stones” in another blog and it made sense that the best way to keep the staying power is to energize yourself with every challenge. I can proudly say that I’ve had a lot of stepping stones that continue to push me forward. thanks Ted.

      Raena Lynn

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge