Are you hungry for leads? Welcome to our traffic buffet!
Are you hungry for leads? Welcome to our traffic buffet!
We believe in wetting the appetite of our customers just prior to stuffing them with REAL value.
Why? Because value is in the eye of the beholder.
With a little imagination, discipline, and persistence anyone can create a REAL value machine for their market once you decide which lead generation method you choose.
This article is part 1 of a 2 part series covering the major paid advertising platforms which include Solo Ads, PPC, PPV and Banner Ads.
Part 1-Paid Methods:
1) Solo Ads-Solo ads are a popular way for you to get your message out to large numbers of targeted prospects for a relatively low cost.
A “Solo Ad” is when you pay someone to email a single ad written in email form created by you to their email list, on your behalf. Your ad will have a recommendation and link to your opt-in offer capture page. Some of the people on that email list will opt-in (add their email address) on the page and you will build your own email list and probably make some sales in whatever it is you are promoting.
Simplified Steps to setting up a solo ad campaign:
- Choose a congruent squeeze page or create one.
- Write the email copy and put in the email (the goal is to get clicks from quality prospects).
- Find a list owner (solo ad provider) who has a list which is congruent to your niche or offer.
- Set up tracking.
- Pay for the ad and book your mailing with the list owner.
2) PPC-PPC stands for pay-per-click, a model of internet marketing in which you pay a fee each time an ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. The 3 major types of PPC are:
- Facebook PPC
- Google Adsense PPC
- Search Engine PPC
A) Facebook PPC
Facebook is the most visited site on the internet and could be an effective way to market because of the robust targeting options. Facebook generates 35% of total online traffic and has both CPC (cost per click) and CPM (cost per thousand impressions) pricing models.
Targeting is only as good as the information provided by its users. Users provide all types of information: age, gender, marital status, where they work (and used to work), what books and movies the like, and what topics they are interested in. Facebook makes it easy for you to market to users based on this valuable information which you can target to generate quality leads.
B) Google Adsense PPC
The quickest method by far is advertising through Google in a pay-per-click (PPC) campaign. With the Google Adwords platform, you are able to market to customers through sponsored text listings that are triggered by targeted keywords. For instance, a mobile application development company may target a phrase such as, “find a mobile application development company in San Francisco.” When searches for that keyword phrase are entered, the web development company’s ad may appear below the search box or to the right of the organic listings (non-paid). The searcher may then click on the developer’s ad which will result in a new visitor to the website, but the developer will also be charged for each click. Longtail keyword phrases and less frequently searched words are typically the cheapest as there are less advertisers competing for that term.
Although this method is easy to implement, it can be difficult to show a profit in the beginning. It takes time to learn and optimize campaigns based on customer behaviors, which will improve return on investment.
C) Search Engine PPC
Search engine advertising is one of the most popular forms of PPC. It allows you to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, you bid on the keyword “PPC software,” your ad might show up in the very top spot on the Google results page when someone is searching for that term.
3) PPV-PPV Marketing (Pay Per View Marketing), also known as CPV Marketing (Cost Per View Marketing) is based on a CPV basis. You buy individual keywords, with the price determined by the bids in the system then you are charged each time a keyword match is made and the ad is shown to a consumer. The difference between PPV and traditional search engine advertising (CPC) is that PPV delivers the consumer directly to your landing page, and is paid on individual impressions.
4) Banner Ads-Banner ads are images displayed as a box containing graphics which link is directed to a URL by hypertext. A banner ad is similar to a traditional ad you would see in a printed publication, but it can bring a potential customer directly to a specified URL.
You want your banner ad/s to do one of two things. Ideally, a visitor who sees your banner ad will click on it and go to your capture page or sales page, and the destination appealed enough to them for you to gain a customer. You have a conversion from a click to a sale.
A second effect of banner advertising is branding. The more people see your banner ad/s, they start to recognize it. When branding occurs, you have a better chance of higher click through rates.
These are the major paid methods for lead generation that marketers use on the internet today. There are many to choose from so take your pick!
And for back-up and sustainability remember to always have a long term lead generation system running alongside your short term campaigns.
Stay tuned for Part 2. It will be followed up in the next post and will cover so called “free” advertising. Does free advertising exist? Free advertising includes Social Media Lead Generation-(Facebook, Twitter, YouTube, Pinterest, Google +, and other social media platforms), SEO- including Link Building, Google Hangouts or Webinars, Article Marketing, Blogging, and Local listings (Craigs List).
Did you know that one of the benefits of joining My Top Tier Business is having access to a one on one traffic coach which will help you with lead generation?
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