Everyone Is Your Prospect Great Lie#1

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Everyone is your prospect is the #1 Great lie in an eBook written by Ann Sieg titled  “The 7 Great Lies of Network Marketing.”

I think anyone wanting to establish an internet marketing business should read this eBook. I’m hoping by sharing the book, you may be interested in getting your own free copy.

I have permission to reprint this eBook without alteration. This will be  a series and I’m starting with #1.

Great Lie #1 – Everyone is your prospect!

As I was compiling this list, I was trying to think of which lie was the worst. Which one was the absolute most detrimental to a business? Which one topped ‘em all as the “whopper of all whoppers?”

I tried to narrow it down, but I just couldn’t bring myself to select a definite winner.

They’re all so bad. I’ll tell you though, this one was a serious contender for the title:

“Everyone is your prospect!”

A similar version of this lie is:
“Everyone wants this, they just don’t know it yet!”

An article found in a popular network marketing publication declares that, “You just have to believe that everyone is you prospect!”

This insane belief has led to such ridiculous practices as the “3 foot rule” and the “when in doubt, blurt it out” technique.

Because of this lie, people have the mistaken idea that talking to anyone and everyone they come within arms length of is an effective recruiting technique.

Prospecting Red Lobster waitresses…employees at Marshall Field’s…gas station clerks…total strangers at malls…the postman…kiosk stands…the girl at Caribou…leaving flyers on car windshields…

…These kind of antics have damaged this industry’s reputation almost beyond repair. They’ve absolutely destroyed any image of professionalism and made it harder for everyone to sponsor people.

These “street hustler” methods of recruiting have single-handedly placed network marketing on the same level as some low-life schmuck peddling fake Rolexes in the minds of most people.

It’s absolute lunacy. Don’t buy into this fallacy. This isn’t evangelism for cryin’ out loud! Not everyone is your prospect.

One of the most important lessons I’ve ever learned in marketing is this: People Who Try To Be Everything To Everybody, Wind Up Meaning Nothing Special To Anyone.

See, not everyone is looking to run their own business. Contrary to what we’ve been told, there are actually a substantial amount of people who are 100% content with being an employee and have no desire whatsoever to change that.

Some people love their job and wouldn’t give it up for a million bucks. Some people despise network marketing and would rather be buried alive than be associated with it. Some people despise business in general. Some people think making lots of money is a
bad thing. Some people don’t have the funds to properly run a business. Some people are absolutely scared to death of anything that involves risk. Some people have plenty of money and aren’t looking for anything else. Some people just plain old don’t care. Some people don’t have time. Some people just aren’t cut out to be entrepreneurs and are better off working at McDonald’s. Some people are perfectly content with where they are at in life and have no desire to change. That’s fine.

Whatever the case, you do not need to convince anyone to get into this business. It’s a waste of your time and energy to try and do so.

Please listen very carefully: No One Is Worth Your Time Until They’ve Shown An Interest In What You’re Offering And Have Asked You For More Information.

I don’t care if someone fits the mold of what would normally be considered “the perfect mlm prospect”: mid ‘40s…absolutely despises their high-paying corporate j-o-b…wants out of their 9-5…loads of connections…great people skills…sure, they might be a potential prospect, but they’re not a prospect worth pursuing until they’re actively seeking a solution to their problem.

It doesn’t matter how qualified you think a person is or how good you think they’d be at this business.

It’s not even enough if a person does want to start their own business. Until they go out of their way to get more information on how to do it, they’re just another bystander. Not a player in the game. They’re not worth going after.

Sure, someone could have great people skills (a waiter for example) but that doesn’t mean they’re a good prospect.

They could be so violently opposed to mlm, business opportunities or any other way of making money besides being an employee that it would take a massive barrage of information to ever sway their opinion.

If someone has a strong belief about something it can take years to reverse that.

It’s not a good use of your time to try and convince someone who disagrees with your way of thinking.

As a business owner, your job is not to make a convert out of anyone. Your job is to get the maximum returns possible for your time and efforts. And that means talking with people who are, for the most part, already on the same page as you.

Well…why not at least prospect them and find out?

For one, as stated before, it gives this industry a tacky, “second-rate” image.

And secondly, it’s a horrible first impression for your prospect. Because you’ve just shown them exactly how you do business – soliciting total strangers. And no one wants to be a part of that.

You see, mlm uplines love to tote the fact that these marketing tactics (the 3 foot rule, etc.) don’t require any money and therefore are perfect for the average person who doesn’t have a whole lot of extra cash.

Here’s what they fail to tell you: Second rate advertising methods lead to second rate results.

When you market this way, it shows your prospect that you’re the type of business person who isn’t professional (or successful) enough to invest in some respectable marketing methods. It immediately projects a “cheap,” rinky-dink image.

Who wants to work with a person who advertises their business like that? Think about it.

Do dentists or doctors go around trying to prospect every single person they cross paths with?

Hey there, got any built up plaque you want me to take a look at?

Even if you do happen to hit on someone who has a “business mindset,” they’re not likely to take you seriously.

Why? Because…

…Who Finds Who First Is Very Important.

When you go head hunting and chase your prospect, the whole operation is doomed to failure because you’re viewed as a nuisance! When they find you and seek you out, you’re viewed as an expert.

Positioning makes all the difference in the world.

I remember this one appointment I had with my son’s friend’s mom. She was adamantly opposed to multi level marketing. The whole appointment with her was about as pleasant as giving blood. I don’t know why I even bothered doing it. (Oh wait – I do know why! Because everyone’s a prospect!).

Anyways. Towards the end of our lovely time together, I had given up trying to give a good presentation and I said, “So what’s your single biggest objection to network marketing?”

She immediately replied, “Taking advantage of your friends and family.”

I don’t know why but it was at that point during that appointment that I realized how much I truly hated sitting down at someone’s kitchen table and going through my little flip chart. And I realized that I completely agreed with her.

I used to get so excited about it. For a very long time I believed that network marketing was the cure to financial cancer and it was my job to spread the good news throughout the land. Maybe you’ve thought that yourself. Maybe you still do.

But what finally hit me – after I began feverishly studying anything about marketing I could get my hands on – was this: Why make it harder on yourself than you have to? Why expend valuable time and energy trying to force-feed your opportunity down the throat of someone who’s entirely indifferent?

Why do that when there are millions of people who actually do want to start their own business? The ones who warrant your attention are the ones who take the initiative and go out of their way to find out how to do it. These people are prospects.

Another problem with this mentality that really started to wear on me is, if everyone’s a prospect that means you have to constantly be “on the prowl.”

Anytime you first meet somebody, you’re always looking for that “in.” The “in” that will allow you to bring up your opportunity. You know what I’m talking about don’t you?

Wouldn’t it be nice to not have to worry about that? To hold a conversation without thinking of ways to recruit them in the back of your mind? Wouldn’t it be nice to be able to separate your personal life from your business life?

If that idea sounds appealing to you, keep reading. A little later I’ll talk about how to do this by having people come to you instead.

 

Network MarketingI hope you enjoyed Lie #1 Everyone is Your Prospect  Ann is a pioneer in this industry and is the creator of the Daily Marketing Coach (DMC). If you would like your own FREE copy of The 7 Great Lies Of Network Marketing, submit your name and email on the right sidebar of my blog.  You will instantly get your copy, and receive useful, no BS information about network marketing.

You can also register to join us for a free Exclusive Live Presentation This Thursday, April 4th (9pm EST…8pm CST…7 MST…6 PST) called:

Click Here for a Personal Invitation To Partner Up With Ann Sieg And Earn Up To 60% Commissions On Multiple Products And Residual Streams… Plus, Receive Daily Support , Training And Guidance Through A Unique Online Community.
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I hope you’ll consider contributing to the conversation by leaving a comment and sharing this post with your friends! In fact I’d love to connect with YOU! To follow me on Facebook, Twitter, Google+, just click on my Social Media Globes on my sidebar 🙂

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24 thoughts on “Everyone Is Your Prospect Great Lie#1

  1. Sue Price
    Twitter:
    says:

    Hi Raena

    Thanks for sharing this and I so agree. This is what turned me off even trying network marketing for a very long time. It is the most ridiculous thought that everyone is our prospect. Just crazy!

    I know heaps of people who love to be employees and think I am crazy for the businesses I have owned over time. There are many people for all the reasons stated that are just not prospects.

    Unfortunately this thinking has damaged the reputation of the industry so badly.

    Thanks for sharing this Raena.

    Sue

    1. Raena Lynn
      Twitter:
      says:

      Hi Sue,

      I think some of these “Lies” may seem obvious to marketers who are successful. I know when I started I actually believed that everyone is your prospect. It is a concept that is still being taught today and it is absolutely ridiculous. I hope beginners will avoid painful experiences by understanding that effective marketing works best with a targeted market. I’m posting Ann’s book as a series because I want my readers to acquire a stable foundation by clearing up some of the myths or lies that have been and are being passed along to marketers. Hope and prayers are with you and your family.

      Raena Lynn

  2. Sarupa Shah
    Twitter:
    says:

    This is such a refreshing post, as the everyone is a prospect is so intrusive, arrogant and old paradigm, it feels like it is born from a lack consciousness…I am personally getting more and more intrigued by the fact that if you position yourself and make clear what you do and why it is relevant for people who are looking for that solution – then people prospect themselves to you…and I watch my own buying habits being treated like a prospect from the off isn’t floating my boat! Looking forward to the future articles 😉

    1. Raena Lynn
      Twitter:
      says:

      Hi Sarupa,

      Welcome to my blog! Attraction marketing makes so much sense. You summed it up perfectly. If people are clear about what you do and they know you can solve their problems, they will come to you. That is so much better than running around assuming everyone is interested in what you have to offer. It is ridiculous, but unfortunately it is a myth that has been passed on to others who don’t recognize it as a method that doesn’t work.

      You have done a very good job positioning yourself. When I visited your blog, I learned enough about you to know that I wanted to make a connection and I was very clear about what you do and what you have to offer. Thanks for your comments. I will be continuing my series, however I’m not posting them one after the other. My plan is to spread them out over a period of time, so if you stop by and do not see the next one, I will post all of them. Thanks again.

      Raena Lynn

  3. Hi Raena,

    Oh my, I despise the thought that “everyone is a prospect” because that teaching makes people annoying. It’s like those constant sales calls we receive on our phones. I could never do business if someone tried to convince me.

    I like the example of the Doctor or Dentist. They don’t go around trying to get prospects! We do need to position ourselves correctly and business will come.

    I’m glad you are posting these “Lies” because so many people can be swayed to joining an opportunity that isn’t a fit for them. I myself never bought that whole concept. Maybe it is the New Yawk in me, but if someone tells me that “everyone” is a prospect, it just doesn’t sit well with me.

    Donna

    1. Raena Lynn
      Twitter:
      says:

      Hi Donna,

      I remember a long time ago, this was a common belief. Unfortunately there are still some people who believe it. That’s one of the reasons people spam all the time because they think everyone is interested in their offer. They throw it out there and hope they will get a few “hits.” Attraction marketing works so much better and it’s great when people come to you when they are seeking a solution to a problem. It is annoying. It never made sense to me either. I’m glad you liked the first “Lie”. All of them are interesting and some are surprising. Ann lays out a strong foundation for beginners and actually any marketer who may have fallen into the trap of believing any of them. Hopefully this series will provide clarity and value. Thanks for your comments!

      Raena Lynn

  4. Hi Raena, you told the reasoning behind that lie so well! The people who made up that lie, must have been so desperate to do well, they didn’t see reasoning. I remember when I first started Network marketing, hubby and I actually got into it to “make money from our computer”. Our upline had developed an (quite advanced for that time) internet marketing system, consisting of emails, websites and a long script to read out to prospects over the phone. It was a good system for it’s time (year 2000) because it Pre-qualified prospects, to make sure we only spoke to people who really wanted a business.

    However, what spoiled it, was when we had to phone people and read out the script. Now that I’ve done the consultative selling training, I know it would’ve worked MUCH better if we’d asked the prospect questions, and got them to “sell themselves”. There would’ve been a lot more people joining, because “the hard sale” approach is horrible.

    1. Raena Lynn
      Twitter:
      says:

      Hi Julieanne,

      I spent one summer using a script for phone sales. You are right. It is a horrible experience. At that time, I didn’t know any better. Asking questions and really listening, rather than pushing and hard selling, works MUCH better. We know that now. Assuming that everyone is your prospect was taught years ago, but there are still many people who have not learned that it doesn’t work. Marketing has changed and we have to change with it to be successful. Ann Sieg is a pioneer in attraction marketing and I think what she teaches in her eBook sets a clear foundation to build a strong internet marketing business. I feel a sense of pride to promote her products and the DMC community because I have not seen any program as comprehensive and packed with so much value, training, and support. It’s exciting to see you emerging as a leader in DMC and I wish you the best!

      Raena Lynn

  5. Chery
    Twitter:
    says:

    HI Raena! This brings back some pretty bad memories. When I first got started online I would do the exact same thing you talked here today! I pitched my business to my best girl friend ( you see she lost her job just like myself and I thought she would be a great network marketer! Well after pressuring her many times our friendship grew more distant..

    Last summer we did get together and she told me at this time not to ever try to recruit her again because she does not want to ever work for herself. She told me she enjoyed working for someone else and liked it when her shift ended and she could just leave when the day was over.. Wow Did she teach me a few things that day..

    I never even thought about this I just assumed everybody wanted to work for themselves, I never thought about things like she stated them to me.. Ya know what Reana?

    This was the last time I ever tryed to recruit family or friends. It is a whole lot easier to talk to people who are looking for a way to make money online. This was a great wake-up call for me.

    Thanks for sharing.. Chery 🙂

    1. Raena Lynn
      Twitter:
      says:

      Hi Chery,

      I apologize for the delay. It’s been a challenging month with a lot of things going on. I’m sure you know the feeling :).

      I did the same thing not realizing it was a waste of time and only lead to frustration. You described my beginning offline days. There was a popular belief that when starting out the only way to get going is sharing your opportunity with family and friends. It is simply a great lie handed over from outdated marketing concepts. You probably remember making your list of family and friends. I know I do!

      Some people are quite content working for someone else and that is their choice. I can imagine how you felt when she told you not to attempt to recruit her. I’m not positive, but I would guess you probably felt embarrassed because you were trying to do a good thing by helping her out which lead to being rejected. It wasn’t what she wanted, and you had to bear the news. However, looking back I think you can see that it was a valuable experience. We all have our wake-up calls and this was a good one! Thanks for sharing. I appreciate your thoughtful comment.

      Raena Lynn

  6. Adrienne
    Twitter:
    says:

    Hey Raena,

    Sorry I’m late in getting by, what a week last week.

    I agree, this is one great read. It’s been awhile since I’ve read it but I definitely agree with this one.

    This reminds me of the people who cold call me asking if I’m interested in replacing the siding on my house. Idiots! I live in a condo and don’t even have siding. You would think they’d actually do their research but they don’t. They think everyone is their prospect.

    When I first joined network marketing I was told this too. Just speak to anyone while you’re out and about. Yeah right, that just pissed off a heck of a lot of people and will take your confidence down more then just a notch. And they wonder why so many people quit because they are being taught this nonsense.

    Thanks for sharing this and I know there is more coming our way.

    Have a great week.

    ~Adrienne

  7. Nile
    Twitter:
    says:

    It is true that not everyone is a propspect… frankly, everyone is a potential person to connect with at least. Selling should really not be a primary thing. I find that some of my best clients are people I have known for some time and I never sold to them. They only knew what I did for a living and one day contacted me because they trusted me.

    I get uncomfortable when people lay it on thick in their introduction about what they do as you can tell that they want you to buy their product or service rather than actually connect. It is hard to trust them.

  8. Hello Raena…….I agree with you……I only contact those that have already shown an interest in having their own business…..I have found, transparency and honesty are very important in finding prospects…….If a person can’t trust you they can’t hear you…..Thanks…..Smokey

    1. Raena Lynn
      Twitter:
      says:

      Hi Smokey,

      I visited your blog for the first time last week. Nice to meet you 🙂 Transparency and honesty is important in everything we say and do. “If a person can’t trust you they can’t hear you.” Those are simple words, but very powerful. Thanks for taking the time to comment!

      Raena Lynn

  9. Oh wow — I agree 100%! Why trouble those who are not interested? Leave them alone. There are enough people out there who are looking, that if we know how to find them and invite them to come to us, then we can just “take the volunteers”.

    Willena

    1. Raena Lynn
      Twitter:
      says:

      Hi Willena,

      This is only the first great lie, and it seems so obvious that it couldn’t be true. Unfortunately there are marketers out there who believe it. These are fundamental principles to prevent beginners from wasting their time and becoming frustrated. I think posting the entire series will be beneficial to those who want to follow it. Thanks Willena!

      Raena Lynn

  10. Robin J Emdon
    Twitter:
    says:

    Absolutely Raena Lynn! This myth gets our industry into sooo much trouble! It’s shocking how much it’s still taught, often by people who really should know better!

    Thanks for highlighting it!

    ~Robin~

    1. Raena Lynn
      Twitter:
      says:

      Hi Robin,

      Thank you for your comment. There is an art to target marketing and it is a skill that has to be developed to succeed. No, not everyone is your prospect. The best ones are those looking for what you have to offer. Attraction marketing is the best way to go.

      Raena Lynn

  11. Viola Tam
    Twitter:
    says:

    Hi Raena,

    I came back to this post as I like your other one (Great Lie #4) so much!

    I agree with what you have shared. Having said that, it does help if we treat everyone around us equal initially. This means that we have to engage with them to see if they are happy with their life. Do they want a bit less of what they have (eg stress at work, lack of recognition as a housewife, ect)? Do they want a bit more in life (eg contributing more to charity or a great cause, money for children’s education, savings for a more comfortable retirement, etc).

    I adopt the guideline from Jeffery Combs. We sort out who are the ‘suspects’ and who are the real ‘prospects’. No chasing. No begging or convincing. Simply engage and explore. Then sort. Professional and simple.

    Thanks, Raena!

    Viola Tam – The Business Mum

    1. Raena Lynn
      Twitter:
      says:

      Hi Viola,

      I love the guideline from Jeffrey Combs. I think it is a wise concept to follow. The beauty of attraction marketing is there is no chasing, no begging or convincing. Ann Sieg is one of the pioneers of Attraction Marketing and I appreciate her wisdom and how she approaches the marketing industry, so that is why I am sharing this series. If you follow Lie#1, it is a waste of time and money. A good example is finding a flyer about a random product or service under your windshield wiper after returning to your car after shopping. It’s a pot shot with the hopes that the flyer will get into the hands of the right prospect seeking their product. It’s one way of marketing, but not my preference. I’ve actually been one of those people who distributed flyers…ugg! It is grueling and that is one reason I sought out “a better way.” Thanks for your comment!

      Raena Lynn

  12. Hey Raena,
    interesting that I read this post today… because this very same Ann’s “Everyone Is Your Prospect” proved to be 10% correct when I made a comment to the barber I went to cut my hair the day before yesterday and said, “everyone who has hair or very little hair as my self 🙂 is a prospect for you to do business with.

    His reply was simple.. he say “NO” and then I asked, why he say no.

    His answer proved that Ann is correct.. he said that yes, everyone is a prospect but not everyone want to be a prospect of his…

    I found that answer very interesting to think about… and now that I read your post, I felt it was fun to share it.

    Thanks for sharing more knowledge to make life easy while doing our business honestly and truthfully.
    nickc

    1. Raena Lynn
      Twitter:
      says:

      Hi Nick,

      Thanks for sharing your story. It sounds like your barber has been around the block! It is interesting that your question came up right before reading this post. Ann Sieg really knows here stuff. She has been around for a long time and has mentored thousands of people. Ann teaches the fundamentals first, and presents the reality of network marketing versus the hype. It’s good to hear that you enjoyed the article. I appreciate your visit!

      Raena Lynn

  13. Beverly Knox says:

    Raena You have done a great justice in letting readers who are just starting out know what to look out for, when joining a business. Yes, If it sound to good to believe, then put your brakes on and take your time. Doing a job is work no matter if it is offline or online. Thanks for putting it out there.

    1. Raena Lynn
      Twitter:
      says:

      Hi Beverly,

      Welcome to my blog. You may have heard that the average time it takes to make a profit for a brick and mortar business is 5 years. So many people think it is different for an online business and they should make a profit overnight or within a few months. Online or offline, network marketing is a business. A serious network marketer must take time and commitment to establish it as a long term, profitable business. This series is especially targeted to beginning marketers, but I feel it offers great insight for seasoned marketers as well. Thanks for your comment. I really appreciate it!

      Raena Lynn

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