Anyone Can Do This-Great Lie #3

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“Anyone Can Do This” Great Lie #3 in an eBook written by Ann Sieg titled  “The 7 Great Lies of Network Marketing.”

I think anyone wanting to establish an internet marketing business should read this eBook. I’m hoping by sharing the book, you may be interested in getting your own free copy.

I have permission to reprint this eBook without alteration. This is #3 of the series.

Here is Lie #1 and #2 if you missed them:

Great Lie #1  Everyone is your prospect
http://raenalynn.com/network-marketing/lie-1-everyone-is-your-prospect/

Great Lie #2 “It’s not selling. It’s sharing!”
http://raenalynn.com/network-marketing/lie-2-its-not-selling-its-sharing/

“Anyone Can Do This!”

This one is actually sort of a half-truth. A very dangerous half-truth.

It can be very misleading because simply the fact of the matter is…

Not All Network Marketers Are Created Equal

Everyone comes into this game with different advantages and disadvantages.

Some people have an enormous head start on others in terms of skills, time and money, and just because they were able to build an enormously profitable business in 24 months does not guarantee the next person will be able to.

The problem with statements like “Anyone can do this business!” is they imply that everyone – regardless of what their current situation is – can jump right in cold turkey and get the same results the heavy hitters got, just as fast.

Here’s an example that’s not uncommon.

Jane, who holds a high paying executive position in the corporate world, decides to enter network marketing. Say she was the Vice President of Sales and Marketing for XYZ Widgets Corporation in Random City, Texas.

She’s obviously got quite a background in sales or she wouldn’t have that job. So right off the bat, she’s way ahead of the pack. She’s also already making a high six figure income as it is, which means two things…

…First, she isn’t dealing with the same kind of financial “crunch” and emotional stress that most people experience as they try to pay their monthly residual bills.

And…

…Second, she has plenty of cash to fund her new business venture.

Now…if you’re looking at it from a “warm” market approach (a big mistake for anyone to make, which I’ll explain later) she also has truckloads of professional contacts to work with and these people have a lot of respect for her. Safe to say that pretty much everyone Jane knows is going to take her at least somewhat seriously if she brings a new idea to them.

She also has lots of professional sales contacts like herself, who also have tons of other professional sales contacts.

Let me ask you: Do you think that someone who’s a stay at home mom, secretary, college student, electrician, school teacher or bank teller is going to be able to see the same kind of results that Jane will in the same period of time? Probably not.

That’s just one example – more of an old school one – but here’s something else that happens all the time in mlm: When an upline with a big organization moves from one company to another and takes their whole team with them.

People on the outside looking in only see the rapid growth and big bonuses, but what they don’t see is everything that’s gone on behind the scenes. They’re not getting the whole story. Yes, that upline brought in a huge team with them and began earning big money pretty much right away…but…it took years and years before they got to the point where they were actually in a position to do that.

They had to develop relationships and build a team that was loyal enough to them that they would even be willing to move with them wherever they went. The point though is that…

Everyone’s On A Different Timeline And There Are
Multiple Puzzle Pieces That Come Into Play That Determine How
Quickly And How Easily A Person Will Make Money.

A big one is skill level.

As we discussed in Lie #2, multi level marketing is a sales business and the amount of sales skills that someone brings to the table in the beginning will have a huge impact on their success.

Anyone who wants to can develop sales skills. Some will take longer than others. Obviously someone who has 14 years of sales experience has a bit of an edge on someone with zero sales background and rather poor communication skills in general.

I don’t qualify people on skills because anyone who has a true desire can develop them. Instead, these are the three areas I do qualify on: Time, money and interest.

I put people through a multi-step prospecting process.

I interview them to make sure they have a serious interest in building a long-term business…rather than just looking to make a quick buck.

I can’t get into all the details of a good marketing system here, but know that the more steps a person takes to get information, the more qualified they are.

I tell prospects that they can build this business with 8-10 hours a week, BUT – if they’re serious – they’ll need at least 15. The 8-10 hours needs to be pure action time (i.e. – income producing activities). After that you still need time for training and other
“support” activities.

As far as money goes, every company is different when it comes to the initial start up costs. But aside from that, you do need an ongoing monthly marketing budget. Your upline or corporate team won’t tell you this, but it’s absolutely mandatory for running
your business at full potential.

Without a marketing budget, you won’t have the constant flow of fresh, qualified prospects you need.

There are two ways to get these leads for your business.You can generate them through your own advertising or you can buy them from people who do that for you. You want to strive to generate your own because the advantages of doing so are enormous, but that’s not to say buying leads from other sources doesn’t have its place. Sometimes a combination of both approaches can be highly effective.

But either way…without leads, you don’t have a business.

Yes, you can start a network marketing business with very little time, money and skills. But what you start off with in the beginning will have a direct impact on how easy/difficult it will be for you and how long it takes you. That said…

…I Occasionally Turn People Down. You Should Too.

If someone has only 5 hours a week and $50 a month, I’ll tell them it’s honestly not worth it for them until they can free up more time and a little extra cash.

Let me just say that if they like the product and want to get it at wholesale cost, of course you want to sign them up. The majority of your income is generated from people like this. In order for a business to be profitable, it needs to move lots and lots of product.

However – if they are not in it for the product, you’re doing a disservice to both of you by recruiting them with the idea of building the business. It will only lead to headaches and in the end it’ll be more trouble than it’s worth.

It’s in their best interest to wait until they’re in a better position. Starting a business ill-prepared usually only leads to discouragement, failure and ultimately quitting.

Are there people who have surmounted all obstacles and succeeded despite incredible odds against them? Absolutely. Which is why I’ll never turn someone down if they’re dead set on it.

But the percentage of people who make it happen under these circumstances is so small that you cannot realistically count on finding these underdogs.

Smart business owners never plan on long-shots. They build their organizations by working with those people and performing those activities that are guaranteed to bring them the most results.

Take note: There is a trick though to making this whole thing work. The process of qualifying and setting requirements for your prospects can actually backfire on you and in fact, that happens to quite a few distributors. In order to play “hard to get,” there are some very specific and very key strategies you need to adhere to.

So when you hear “Anyone Can Do This,” consider it is simply not true.

Raena_Lynn

 

I hope you’ll consider contributing to the conversation by leaving a comment and sharing this post with your friends! In fact I’d love to connect with YOU! To follow me on Facebook, Twitter, Google+, just click on my Social Media Icons on my sidebar 🙂

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26 thoughts on “Anyone Can Do This-Great Lie #3

  1. Holly
    Twitter:
    says:

    Too true!! I have seen it over and over again… There are definitely different styles of people coming and going and it’s breathe taking how many different things happen with people in Network marketing… You have laid it out pretty clear, that it isn’t for everyone!! I’m with you on that!

    1. Raena Lynn
      Twitter:
      says:

      Hi Holly,

      Thank you for your comment. I suppose we can apply this idea that it isn’t for everyone to many businesses or professions. However, there is something really unique about internet marketing. I think the hype and popularity draws in some people that may not necessarily fit with this business or are not in the right position for whatever reason. I think it is something to look at before seriously pursuing it as a means to create a substantial or abundant lifestyle.

      On the flip side, I know I am not the type of person that fits in a typical 9 to 5 job. Some people like the routine and don’t have the discipline to work independently. (Consider, however, if you are successful in internet marketing, one of the keys is masterminding and collaboration.) I think so many people are seeking a way out of the “daily grind” and want to improve their lives for themselves and their families. Internet marketing is a tough, highly competitive business and I think people have to position themselves properly to succeed.

      Raena Lynn

  2. Sarupa Shah
    Twitter:
    says:

    YES YES YES YES YES! I get so tired of being told one size fits all…refreshing post to read and so true – the thing is your post got me more juiced up about my business and marketing than someone saying do this like I did and you will be a success!

    1. Raena Lynn
      Twitter:
      says:

      Hi Sarupa,

      Thanks for your comments. The key is being in the right position such as having the time, determination, and willingness to keep going. Developed skills and past downlines certainly help.

      I think the fact that internet marketing does not follow the “one size fits all” concept makes it more challenging for most people. You can’t be a negative, lazy, pessimistic, uncoachable, scarcity consciousness, limited thinking person. If you come in with these characteristics, personal development has to be implemented first. The right paradigm shifts have to occur so the mindset is open and responsive to change. So many people don’t make it through the first phase or they skip it, then ultimately leads them to giving up. It is sad, but true. Then there are those that come in with many skills and advantages. If a person really wants to make this work, they need to start knowing where they are at then take the steps towards their goal. It takes longer for some than others depending upon their starting point.

      Raena Lynn

      It is obvious you are way past that stage and you have reached your goals.

  3. Kyle Nelson
    Twitter:
    says:

    Love the post Raena. I’ll tell ya what. When I was involved in Network Marketing it changed my life on so many levels. From every aspect of life mentally, physically, emotionally, and spiritually. The people involved in Network Marketing are some of the warmest and inspiring people on earth.

    1. Raena Lynn
      Twitter:
      says:

      Hi Kyle,

      Nice to see you here. This is definitely and industry with the perk of personal development. You said, “When I was involved in Network Marketing.” I thought you were in network marketing now. If that was the past, what are you doing now?

      Raena Lynn

  4. Hi Raena.
    Don’t know if I told you but I read this book years and years ago and it’s filled with information – great information. Only problem was I didn’t understand a word about it then. I was just coming into Network Marketing and knew nothing. Guess I’ll take another look at it now as I still have it. Now it will mean quite a bit to me. This #3 lie is one of the biggest if you ask me. But they are all important. Not everyone can do this business, otherwise the failure rate would not be 90+% failure. Problem is, newbies, still don’t understand what all this mean. I’m glad that you’re explaining it to them one by one. Thanks so much. Wish you had been around when I was a real newbie I await your next 4 explanations and takes.
    Regards,
    Barbara

    1. Raena Lynn
      Twitter:
      says:

      Hi Barbara,

      Wow! You have accomplished so much since you started online marketing. You just “get it” now! Even if you have read this eBook in the past, it is a great reminder that these “7 Great Lies” are a huge waste of time in marketing. You can read it with a new perspective and I know it is new because I’ve seen you transform from a newbie to a competent attraction marketer. I felt the series is so valuable that it is worth posting the entire series. When I started, my intent was to create a summary, but it wasn’t enough. The main audience for this eBook is to help the beginners so they don’t waste time and can move forward faster. I think this eBook is a must for every beginner and if they don’t want to get the free download, then by golly, they can visit my blog every week and get one chapter at a time. Thanks for your comments!

      Raena Lynn

  5. Hi Raena, What a great article! You have hit on quite a few points here with this post anyone can do this! I actually had a Girlfriend who I knew would be a great internet marketer and I tryed recruiting her a few different times. She was desperately trying to find a job with no luck for years.. The last time I approached her she flat out told me she liked working for someone else, she wasn’t the kind of person who could handle a business by herself nor would she ever want to! Wow this was a wake up call for me! I have always had an entrepreneurial spirit in me and have always found ways to make things happen. This article just confirms this to be true. Thanks for sharing Chery 🙂

  6. Sue Price
    Twitter:
    says:

    Hi Raena

    I agree there are definitely skill sets that will see someone have faster results. To suggest network marketing is a level playing field is absurd. We take our skills and experience with us and if someone has sales experience they are in front.

    Personally I think passion plays a bit part and that depends on the person.

    To say everyone can do this is like saying everyone can sing – and if anyone hears me they will know that is not the truth 🙂

    Great information.

    Sue

  7. Dan says:

    Yeah, I agree. This is a very dangerous half true. As you said it all depends on some conditions. I mean some people have the means, know how, time and money to do some thing very fast while others might struggle for a long time without achieveing a good result in the end. People need to know very well where they stand before taking action. Cheers!

    1. Raena Lynn
      Twitter:
      says:

      Hi Dan,

      Welcome to my blog! You are right on target. There are definitely conditions attached to every person who decides they want to become a network marketer. Some people struggle for a long time, and unfortunately many quit. If someone wants to set up a long term network marketing business, they must commit the time and diligence to reach their goals. I appreciate your comments!

      Raena Lynn

  8. Adrienne
    Twitter:
    says:

    I’ll pipe in too Raena and say that I totally agree with this one.

    I just think that people are at different levels and/or stages in their lives so as the examples you showed here ring to be true, that’s exactly why.

    I think most people who are brand new to this business are fed the crap that it’s easy, you just have to sign up a few people, everyone wants what you have to offer and then you’ll be on your way. We all know that’s not the case and most of us aren’t even confident enough to approach the people we do know. Once they shoot you down the first time then you’re gun shy for the next because there will be a next.

    Gosh I hate those lies that are spreading around and they don’t seem to be going anywhere either do they.

    Thanks Raena for reminding all of us about Ann’s book.

    ~Adrienne

  9. Viola Tam
    Twitter:
    says:

    Hi Raena,

    Graet wisdom! While it is true that anyone can succeed in network marketing if they choose to do so, not everyone wound succeed as who they are. They must realize that there are effective and ineffective ways for comunicating, sharing and getting results. For example, Dani Johnson says ” Facts Tell. Stories Sell.” One must LEARN the skills in order to dso well.

    Your message is a must read for anyone who is serious in building a viable network marketing business. Thanks, Raena!

    Viola The Business Mum

    1. Raena Lynn
      Twitter:
      says:

      Hi Viola,

      Everyone brings a different set of cards to the table in this business. There are so many factors to consider, it’s crazy to think about! I do believe anyone who has the determination can, but their journey to get there will be different for each person, and some of them may not make it. There is a huge difference between “being an internet marketer” and building a “viable network marketing business.” Thanks again Viola!

      Raena Lynn

  10. Yorinda
    Twitter:
    says:

    Hi Raena,
    You have done a great job of ‘debunking’ this ‘myth’.

    There are so many aspects in regards to whether we can do Network Marketing.
    One of these for me was the social one. I thought I could come out of my ‘recluse like’ lifestyle and do the cold calling by talking to people wherever I went. Well, I had some success, but little did I know that it was extremely taxing on me.

    Thank you so much for shining the light on this from all those different angles!
    Cheers,
    Yorinda

    1. Raena Lynn
      Twitter:
      says:

      Hi Yorinda,

      Thanks for your comments. I spent an entire summer cold calling for a telecommunications company. It isn’t for me! Some people actually like it and can get great results. This particular lie is complex. We need to analyze our history, abilities, and determination. Time and research needs to be spent to discover our groove in this industry. I believe most people seeking to pursue internet marketing really don’t understand what is involved to reach success. I think you’ve done a nice job getting out of your “recluse like” lifestyle.

      Raena Lynn

  11. Simona says:

    Multi level marketing is a business for anyone, to my mind. Clearly, there is no time standard or succes rates that will apply to everybody because it depends on skills, money, influence and willingness to take a risk. You just need to extrapolate using all variables and not give up. Don`t give up because if you make yourself compete with Jane, you will soon find yourself exhausted. Thank you for the post.

    1. Raena Lynn
      Twitter:
      says:

      Hi Simona,

      Welcome to my blog and thank you for your comment! Going beyond the marketing business in general, I’ve seen a multitude of marketing ads featuring programs, systems, tools, courses etc. that claim “Anyone Can Do This.” There are so many factors which will affect an outcome of success or failure. I agree with what you said, “You just need to extrapolate using all variables and not give up.” Figure out where you are, and go from there. Compete with yourself, rather than someone who has other advantages. Maybe the Great Lie #3 should be “Anyone Can Do This Eventually!”

      Raena Lynn

  12. Steve Borgman says:

    Raena, you’re doing a favor to yourself and to others with the writing of this post. Because this post will qualify future prospects who are interested in working with you 🙂
    I’ve been involved in MLM in the past, and I’m grateful what I learned, but you’re right – not everyone has the same advantages: it’s a real business. And I didn’t have the time or sales skills required to make it happen.

    1. Raena Lynn
      Twitter:
      says:

      Hi Steve,

      I agree that not everyone has the same advantages, however, if you wanted to make it happen, it’s possible if you scheduled time and developed the skills needed. It takes a lot of time and commitment to achieve success. On the other hand, not everyone is meant to be a marketer and not everyone wants to be one. The purpose of posting this eBook is to shine the light on fundamental truths to those who want to pursue network marketing as a business. Hopefully these posts will help some people who have not had enough experience in this business save time and avoid frustration. Thanks for sharing Steve!

      Raena Lynn

  13. Hey Raena Lynn,
    I think the worst thing you can say to someone is “Anyone can do it…” just because we are all different and have different learning needs and challenges. I like your statement about turning down people too. You don’t want just anyone working with you just because they’r a lead. So another great discussion.. Give Po a hug for me – cute dog…

    1. Raena Lynn
      Twitter:
      says:

      Hi Lesly,

      I agree. People have different learning needs and challenges so saying “Anyone Can Do This” is way too broad! Making that assumption from the beginning can lead to failure, since there is no time factor. There are so many circumstances to take into consideration and the “one size fits all” does not pertain to everyone. Each person needs to access where they are and move forward from that point. Po Po loved your hug! Thanks!

      Raena Lynn

  14. I have to remind myself so often, when I read or hear something, that the author isn’t directing his comments to everyone. For example, if I am a very introspective person and I hear someone teaching that we need to look within for faults that need correcting, that might be the wrong time for me to engage in YET MORE introspection. That message is for the person who doesn’t do enough self evaluation. The message I may need at that time is to get off my duff and take action.

    You are so right. We are all in different places and positions in life. I like how you said anyone who wants to can learn the skills necessary to do it.

    Willena

  15. Marty Diamond
    Twitter:
    says:

    It’s so easy to forget what it’s like to be a complete novice at something. Too many times when we say “anyone can do this” we’re speaking from our own experience and don’t realize that we may be speaking to a distinct group of people (anyone who knows how to boil water vs. anyone who regularly makes pies from scratch). So important to give people enough information so that they can self-assess and determine whether the “anyone” you’re talking about applies to them.

    1. Raena Lynn
      Twitter:
      says:

      Hi Marty,

      I really like your comment. You summarized this post perfectly with a “serving thought” of helping educate people. “Give people enough information so that they can self-assess and determine whether the “anyone” you’re talking about applies to them.”

      It’s nice to think that the “boiling water days” are behind us. Now it’s time to help those who are in the novice stage. Thank you for doing a great job helping marketers, novice and seasoned.

      Raena Lynn

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