We Will Build Your Business For You Great Lie #4

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“We Will Build Your Business is Lie#4 in an eBook written by Ann Sieg titled  “The 7 Great Lies of Network Marketing.”

Are you ready to build your business in internet marketing? I’m hoping by sharing the book, you may be interested in getting your own free copy.

I have permission to reprint this eBook without alteration. This is #3 of the series.

Here is Lie #1 – #3 if you missed them:

Great Lie #1 Everyone is your prospect

Great Lie #2 “It’s not selling. It’s sharing!”

Great Lie #3 “Anyone Can Do This.”

“We Will Build Your Business”

We’ve all seen the stuff on the net about fully automated online recruiting systems and how you can make outrageous money while they do all the work for you. Maybe you’ve tried a few. It certainly is an appealing idea. Who wouldn’t want a turnkey system that
does everything for them?

Well, here’s the scoop on these type of deals: Why they appeal to people (not that that’s hard to figure out)…what they can’t do for you…and what a real automated system will do for you.

If you’re like most people, as I am, you’re probably a bit skeptical when you hear absurd claims like, “No selling or recruiting required – we build your downline for you!”

As you should be. After all, if it was really that easy everyone would be driving a BMW right?

Really what these claims are is the lazy bum’s appeal.

“Just secure your position today and we’ll build and manage your downline for you. There are already hundreds of people waiting to be placed underneath you, all you have to do is secure your spot! With our amazing automated system, even a couch potato like you can get rich!”

Just like every “get rich quick” scheme that’s ever come along, it’s an easy pitch to sell.


People Always Want To Believe That The
Road To Success, Fame And Fortune Is
Quick, Easy, Painless And Risk-Free.

An appeal to laziness is a very strong appeal indeed. The promise of something for nothing is as old as time itself.

But let’s break this down a little further and reiterate a point I made at the beginning of this book.

Network marketing is unique in that it’s a business venture that’s made available and offered to an extremely large amount of people. Never before has owning your own business had such widespread appeal.

With network marketing, the average person now has viable and realistic dreams of “making it big.” 50 years ago, the road to riches was not so accessible. You had to start your own brick and mortar business with employees and all the works. Here’s where the problem comes into play.

You’re a salesperson. All business owners are. There’s two things that every network marketer sells. One is the products that the company provides, such as telecommunications services, nutritional products, etcetera, etcetera.

But what makes you unique is that what you’re also selling people is a business model. You’re selling them a vehicle to achieve whatever financial goals they may have. It’s really the first time that a business model has been sold to the public in this manner.

Thing is, the average person, who’s known the employee model their whole life, doesn’t know a lot about business. They don’t understand basic business principles.

As a “customer,” the average American is not business-savvy and does not know what to look for when selecting a home based business.

So to our instant-gratification-society, the idea of a “hands-off” system that will generate a ridiculous income with no investment of time or effort and just a little bit of money,
seems like an actual possibility.

Business 101 is that somewhere along the line, a product or service must be sold to an end consumer. If a company says that “no selling is required on your part,” this is a dead give away they’re playing you for an idiot and you’re about to be taken to the cleaners.

Just ask yourself this one simple and obvious question:

If No Selling Or Anything Else Is Required On Your Part,
Then Why Would They Need You?

The answer is: They wouldn’t. If you’re not contributing anything to the business besides a measly sign up fee, there would be no reason to pay you obscene amounts of money.

You have to be contributing something in order to justify getting paid. That’s a fundamental economic truth. There’s no such thing as something for nothing. There’s no such thing as getting filthy rich with a $99 investment and no time or elbow grease.

Here’s what you are contributing in a real legitimate mlm business to make it work: The indispensable human interaction.
This is why genuine network marketing companies do indeed need you and are willing to pay you big bucks for building a huge organization.

The key thing to understand is that…

Automated Marketing Systems
Are Crucial To A Successful Business –
But They Can’t Do Everything For You.

The truth is, an automated system is only half the equation. You, a real live human being, are the other half. No matter what anyone says, network marketing is and always will be built on relationships. As any stable, long-term business is.

Personal interaction and mentoring is the glue that holds an organization together.

When distributors hit those “rough spots” in their business, the coaching and advice that they receive from their sponsor…upline…downline…crossline…whoever…is what keeps their steam going.

See what you’re really getting paid to do is manage an organization. Help your people succeed. Develop leaders. Something that no automated system can do.

No automated system will ever be able to replace human leadership and the ability to manage a group of people. Every person is different and is going to need individual guidance and direction in their path to success. It takes a human being to do this.

And that is why you’ll never get paid for doing nothing.

Plus, all systems – no matter how automated they are – still require a human being to monitor and manage them. There is no perpetual machine that runs completely on its own steam. There still has to be someone who puts gasoline in the tank…starts the engine…operates the gas and the break pedal…and turns the steering wheel.

HOWEVER…despite the trap that one can fall into when relying on systems, they are truly an indispensable piece to a successful network marketing business. It’s just important to know what they can and can’t do for you.

There are very distinct parts of your business that absolutely must be automated. I will discuss these in Lie#7.

When you are ready to build your business, keep automation in its place.




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21 thoughts on “We Will Build Your Business For You Great Lie #4

  1. Well said Raena. This sounds like a great book to have for anyone interested in learning more about network marketing. In fact, the thoughts expressed also apply very well to direct sales. I’ve heard each one of the lies outlined, and here’s one that’s especially popular in direct sales – “The products sell themselves!” I really hated that one because people would actually do things like buy boxes of brochures, drive through neighborhoods and toss brochures onto porches and driveways – convinced that people would just pick up the phone and start ordering once they got their hands onto a brochure.

    1. Raena Lynn

      Hi Marquita,

      Do you realize you are my number 1 commentator? Thank you for your support. I really appreciate it! I’ve heard of “The Products Sell Themselves.” There is a similar Great Lie #5 which is close. Distributing brochures to random people is a huge waste of time, money and effort and is the extreme opposite of attraction marketing. It’s unfortunate that so many marketers think this works. Interesting observation. Thanks Marquita!

      Raena Lynn

  2. HI Raena! Oh So True If it was that easy everyone would be doing it! I have learned the hard way and preach to others to do their due diligence before handing over any money to anyone. Also if it sounds to good to be true chances are it is! Thanks for sharing.. Chery 🙂

  3. Sue Price

    hi Raena

    There certainly are a lot of lies that have been spun around network marketing. No wonder it has a bad image.

    To think any business is going to build itself is absurd and if it were automatic and easy then there would be no need for distributors.

    I think that this is a book everyone should read when they start network marketing. It is a great distribution model and can be a good business but it needs to be kept real.

    Thanks for sharing this Raena


  4. Nile

    You are certainly correct… you cannot get rich on investing so little. A lot of people want to take the easy route and are lead to believe some of these gimics.

  5. Lydia Brown

    Raena you are so right! Nothing comes easy and when I hear “we will build your business for you” I run. That statement is misleading and if that is your upfront presentation I know I don’t want to join your team, company, etc. Newbies beware.

  6. Awesome post Raena!
    I do agree that no automated system will ever be able to replace human leadership and the ability to manage a group of people.

    When reading through I did have to shake my head because there are so many businesses out there that appeal to people who never had their own business. They make it seem like it is a “get rich quick” way to go. So what happens? They try it, see it doesn’t work and may go back to a J.O.B! (Bad Karma!)

    However, a business takes time. Building one, you want people who know this and explain to them the necessary steps involved in order to be successful.

    This book should be the prelude to any Newbie stepping into the business. Thank you for sharing it!


  7. Viola Tam

    Hi Raena,

    Awesome sharing! Spot on! Automated sytems can help but the human interaction part is indeed indispensible. This is exactly why the basics in network marketing needed to be mastered before we go out to promote the products or this brilliant business model.

    I toally agree that it is the first time in history that an ordinary person can ride such an affordable vehicle to create wealth. Thanks to the internet that makes the journey so much easier!

    Viola Tam – The Business Mum

    1. Raena Lynn

      Hi Viola,

      Thank you for visiting my blog. I don’t know about you, but when I started internet marketing I really believed there was such a thing as automated systems. Other labels are “Plug and Play” and “Done For You.” Most of these systems are wonderful tools, but the bottom line is any product or service has to be promoted effectively. Human interaction has to come into play because people buy from people they like, know, and trust. That is one of the reasons I love attraction marketing. These fundamental lies lay a foundation to understand attraction marketing and how we can use the information to avoid some of the pitfalls we will face during our journey to create wealth. Yes! We are so fortunate to have these tools available to us to help us market our chosen product. Taking action by doing the steps to promote the offer determines success or failure.

      Raena Lynn

  8. Raena, There is an old saying “if it seems to good to be true, it probably is!”. People buy from people and if it’s your business that means they are buying because of you. Automated processes are a convenience, but they will not build a business for you.

    1. Raena Lynn

      Hi Michael,

      Thanks for stopping by. This past week was my first visit to your food blog. Looks great! You have a lot of great foodie info! I’m looking forward to returning next week! You are right on target. People buy from people. It really is very simple so developing relationships is essential to business whether it is offline or online. See you later!

      Raena Lynn

  9. Sarupa Shah

    I love you say selling is not sharing and that all business owners are selling – that is the thing, of course different styles based on choice, personality etc will exist but if you don’t sell you don’t have a business and you need to call it what it is! Raena another refreshingly lovely post to read!

    1. Raena Lynn

      Hi Sarupa,

      I agree Sarupa 🙂 I agree, “Call it what it is.” Marketing has been around since the beginning of time. Somewhere along the line, “selling” has gained a bad reputation. There is nothing wrong with selling. It’s a simple transaction (not including huge purchases like homes, boats, cars etc.) Don’t laugh at this but I see it as:

      Raena Lynn’s Selling Clause:

      A simple transaction
      between someone who has something to offer
      to someone who is seeking to buy something
      to solve a problem.

      Don’t you feel great when you buy something you were looking for? It’s a win/win! Sometimes buying something may be for the sheer purpose of entertainment, but no matter what transaction occurs, a problem is solved. In this example, the problem of being bored. I say be proud that you are selling. Selling is business, sharing isn’t.

      Raena Lynn

  10. It seems to me, Raena, like an awful lot of people who want “something for nothing” are actually quite content to receive “nothing for nothing.”

    Another bunch are even happy with “nothing for something”.

    That’s what perpetuates and underclass of sleezy marketers online who give the whole industry a bad name.

    As you suggest here, systems and automation are great tools, but they are only tools. Online marketers need them, but they also need to know how to apply them to the business they work hard at everyday.

    Just getting the systems and tools, no matter how much you’re willing to spend, will not give you an online business. But learning to apply these systems and tools is the key to being successful.

    The hard way: learn what tools you need and how to use them on your own. It can be done.

    The not-as-hard (nothing is “easy”) way: work with a mentor or coach who can help you put together systems and strategies to fit your business model.

    Then put your nose to the grindstone and make it happen.

    It can be done, but nobody’s going to “build it for you”.

    1. Raena Lynn

      Hi David,

      Glad to see you! Congratulations on your move! I see the “something for nothing” mentality on the internet every day. There are hundreds of marketing systems out there and I’ve tried many of them. All of them have wonderful features to help with marketing, but too many people think if they just buy a system that everything will be automated and they don’t have to do anything. Both of us have heard all the stories of beginners coming in and spending a lot of money for systems they believe have the “secret” to making money online. It seems like we all eventually learn that the only way they work is through implementation….”put your nose to the grindstone and make it happen. I appreciate your wisdom.

      Raena Lynn

  11. Adrienne

    This is a good book Raena, it’s been so long since I read it that I totally forgot everything that it shared. This being yet another biggie.

    Ah, the lies I’ve heard along my online journey. You know it’s really very sad that people actually lead us to believe it’s one way when it’s really the other. I mean I would consider myself to be an intelligent woman. I have a lot of common sense and a very high work ethic. But not knowing anything about any of these types of business models when you first come online and you still have an employee mindset, it’s not hard to believe some of the crap that we’re presented with.

    Not that I’m lazy by any means but it’s great when you’re told that it doesn’t take much to get to the place where most people only dream about. Okay, I was a sucker I admit.

    Great read though Raena and glad you’re going through each chapter with us. Sorry I’m late in getting by but I finally make it. Now I’m off to read about lie #5.

    Have a great week girl.


  12. Cherrie Bautista

    Yes, all these lies promised… mostly along the lines of “We have the perfect business in a box” that will make you tons of money. I’ve been a victim of some it too, but I think now, I’m a little wiser 🙂 Focus on a business you’re passionate about, and start taking actions to move forward, not keep buying different courses that promises to teach you how to get rich quick!

    1. Raena Lynn

      Hi Cherrie,

      I think many of us have fallen for the “systems” that promise huge sums of money…quickly…yeah right! There are many useful courses and tools, but we need to look at them as tools to help us be more effective in accomplishing the tasks we need to do daily to get successful results. I agree with you, “Focus on a business you’re passionate about, and start taking actions to move forward.” I like the passion part! Thanks for sharing Cherrie!

      Raena Lynn

  13. Raena,

    You are so right. There is no company or business owner who will just build your business for you. When they promise that, they are offering false hope. What they really are saying is that they want you to work your butt off to build their business and then, maybe, they will praise you and give you a reward.

    Anyone who has built a big, successful business know that it takes hours of hard work, detailed and often boring work, doing tasks your like and many you don’t enjoy. And you can’t just delegate. You really need to learn through doing first and as it build, delegate to those who can help. And as you said, a mentor can speed up the process – but you still have to do the work.


    Dr. Erica

    1. Raena Lynn

      Hi Dr. Erica,

      I believe we recently had a conversation about the hard work essential to building a sustainable business online…didn’t we? Both of us have had some extremely challenging situations through the years, yet we have persevered and we are finally beginning to reap the benefits of our efforts. No one can build your business except you and it doesn’t matter what type of marketing you are doing. Once you lay down the foundation and get it going, then you might have the luxury of outsourcing. You have to do the work, or you will fail or quit. Thanks for your comments.

      Raena Lynn

  14. It is rare you get unaltered truth from the marketer or salesman. Snakeoil attitude is harder to maintain on the internet, where your shifty deals gets shared between friends but nonetheless it can be tricky when everyone is using the same tactics.

    Its just like the price scandal around the big five publishers weve heard of recently.

    Thank you Raena for the look into the eye of truth you are offering

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