5 Ways To Trim and Focus
This is a busy time of the year but why wait until Spring to get organized? Feeling overwhelmed? You realize that you created your circumstances, don’t you? It is time to get into gear and declutter. It’s Trim and Focus time! You can trim a turkey and trim a tree and you can trim your business. Trying to manage and utilize many programs at the same time is like having 5 staplers on your desk. It’s silly when you think about it.
If you are a beginning marketer, you probably bought into the shiny object syndrome trying out everything under the sun to figure out what works. When the dust settled, you may have found yourself sitting on a pile of programs and tools which may not be doing anything for you. Grab a piece of paper and start listing every programs you are in and see if you are overloaded. A good way to know is check your email folders.
Ask yourself, “Why did I join or buy so many programs?” There are several reasons. One is that new marketers tend to dabble a lot trying to find the “secret” to making money online. (I’ll tell you right now, there is no “secret.” It takes a lot of hard work, determination, and never giving up to succeed.) You may have signed up to help a friend. You may have heard about having multiple streams of income, which is a great direction to go. However in the process you may not have settled on the ones that will work for you. It’s like having 5 staplers on your desk. Overkill.
With every program you sign up for, you get new passwords to deal with, extra email, and losing money. If you attempt to keep track of everything, it creates overwhelm and anxiety. You don’t have to get rid of everything, but trimming will help ease the feeling of overwhelm. If you are not using it. Trim it.
Let’s look at 5 steps you can take to trim and focus and start being productive and generating money.
Trim and Focus Step 1
List every program that’s related to your business along with the maintenance costs. Seeing expenses with no return will help you decide whether the program is worth keeping. Here is a list to jog your memory. Not all of them will pertain to you. There are hundreds of programs, tools, courses, infoproducts, and videos. This is a list to help you target what you have accumulated in your business.
I’ve separated all programs activities into 4 major groups:
Group 1 Major Programs
Memberships and/or subscriptions
Group 2 Tools-Choose the ones you use and trim the rest.
Graphic Design Programs
Group 3 Social Media-Each program has applications you may no longer be using. Trim it.
Group 4 Activities which take time
Syndication-You may be a member of a tribe which is working for you. Are you inactive in any others? Time to trim.
RSS programs-You only need one. If you’ve subscribed to 3 or 4 different ones. Time to trim.
Webinars-If you regularly participate in webinars, that’s fine. However you may have programs that that you used in the past to attend webinars. Time to trim. The same thing goes for conference software.
Groups-Are you inactive in any groups? It’s okay to leave. Narrow your choices to the ones you are active in. Groups can include Facebook groups, mastermind groups, and/or associations.
Group 5 Miscellaneous
In this group you don’t have to cancel, but this is a group that needs organization. You may be in different programs which require you to be subscribed to different pay processors. If that is the case, then be sure to have all the information stored in one place or on a spreadsheet. The same is true for passwords. I’ll save passwords for a different blog post. If your browser remembers your password or you have an autosave password tool, that helps a lot, but you need a retrieval record somewhere. If you switch computers, or you lose data, it will save you a lot of heartache and frustration.
Trim and Focus Step 2
Prioritize by listing your primary programs in order from absolute keeps to possible deletes. The more detailed your list, the better.
Trim and Focus Step 3
Cancel any subscription or membership which is not contributing to creating income. If you are in an affiliate program that is dead, don’t be fearful that your sponsor will be upset. If you decide to leave a program, contact your sponsor and let them know it’s not working for you. Be honest. A good sponsor will understand. If you decide to cancel a program, it is most likely you are not active anyway. If you are not generating any money, your sponsor isn’t either.
Trim and Focus Step 4
Email revamping-Once you have decided which programs to get rid of, delete folders associated with any program you cancel. Change your thinking from “I might need this later” to “Any folder not currently being used has to go.”
Trim and Focus Step 5
Choose your top 2 Top Programs and focus on those 2 every day. Be consistent with every daily task and you will see results.
Here are a few examples:
If you are monetizing a blog, then your attention is focused on creating your posts and syndication.
If you are doing Facebook advertising. Work on your ad campaigns every day until you see results. You will.
If you are buying solo ads and promoting a product. Focus on only those activities which are leading to generating income.
If you are monetizing Social Media, focus on the tasks needed to continue making connections and networking.
Hopefully, if you trim and focus, it will help you reduce your anxiety, save you time, frustration, and money. You don’t need 5 staplers on your desk.
I’d love to hear different ways you reduce your feelings of overwhelm? Feel free to comment and share!