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The Proven System Great Lie #7

The Proven System is Great Lie#7 in an eBook written by Ann Sieg titled “The 7 Great Lies of Network Marketing.”

Are you ready to build your business in internet marketing? I’m hoping by sharing this eBook, you may be interested in getting your own free copy.

I have permission to reprint this eBook without alteration. This is #7, the last chapter of the series.

Here is Lie #1-6 if you missed them:

Great Lie #1 Everyone is your prospect
http://raenalynn.com/network-marketing/lie-1-everyone-is-your-prospect/

Great Lie #2 “It’s not selling. It’s sharing!”
http://raenalynn.com/network-marketing/lie-2-its-not-selling-its-sharing/

Great Lie #3 “Anyone Can Do This.”
http://raenalynn.com/network-marketing/lie-3-anyone-can-do-this/

Great Lie #4 “We will build this business for you”
http://raenalynn.com/network-marketing/lie-4-we-will-build-your-business-for-you/

Great Lie #5 “We have the best product ever!”
http://raenalynn.com/network-marketing/we-have-the-best-product-ever-great-lie-5/

Great Lie #6 “ You don’t have enough belief!”
http://raenalynn.com/network-marketing/you-just-dont-have-enough-belief-great-lie-6/

Great Lie #7 The Proven System

Just follow the proven system business plan!

This is basically a culmination of all the other lies.

The so-called “The Proven System” business plan is a broken-down, rusted system that’s composed of faulty techniques and out-dated methods. And the worst part about it is that not only doesn’t it work, it’s severely harmful to your business (and your social life).

The only thing that the proven system is proven to do, is cause massive failure.

According to the annual reports of many mlm companies, along with research done by numerous tax preparation services, only 1-2% of network marketers earn substantial incomes.

Similar studies indicate that 97% of network marketers never reach a positive cash flow in their business.

These sobering numbers give solid proof to the fact that the strategies and techniques being taught only work for a very small percentage of people.

Please understand, when I refer to “the proven system,” I’m not talking about network marketing itself, but the way people build network marketing.

The techniques being taught are SO bad that they make this business as difficult as it possibly could be and success becomes nearly impossible. Distributors literally have all the odds stacked against them.

Let’s just re-cap what we’ve already covered:

  • Many times people are lied to about the fact that they’re in sales.
  • Distributors are either provided no sales training or the training that is provided is extremely poor and ineffective.
  • Most of the sales methods commonly used are annoying “used car salesman” tactics that involve tricking – even lying – to your prospect, cramming information down their throat and relentlessly hounding them for the close.
  • The idea that anyone can do this business leads to the “thrown-‘em-up-against-the wall- and-see-who-sticks” mentality that is largely responsible for the attrition rate in this industry.
  • Because of the lack of good sales background, most people resort to hype and over exaggerated claims to win over customers and prospects.
  • Way too much emphasis is placed on motivation and belief…while the real rock-solid  fundamentals of sales and marketing are ignored.
  • Distributors are given the impression that because their company’s product is the greatest and their compensation plan the most lucrative, they’re guaranteed success. This is far from the case.
  • Distributors are told that everyone is their prospect…which leads to millions of network marketers pestering the living daylights out of every human being they cross paths with…creating enemies of this industry in their wake and all the while seeing  no results for their efforts.

No one who knows anything about marketing would ever, in their wildest dreams, try to sell to people who have no interest whatsoever in their product – let alone people who are downright hostile to it! Yet that’s exactly what network marketers are taught to do!

Sales can be challenging enough as it is, let alone trying to do it when you’ve got two strikes against you by using crummy techniques.

The whole model of coffee appointments, home parties and hotel meetings completely ignores the real key to success, which is this: getting the customer to come to you first.

You see…

People Never Want What’s Forced On Them!

And that my friend, is precisely the problem with everything we’ve ever been taught about recruiting. All those motivational speakers just tell you to waste more time, energy and sweat chasing people. And when it doesn’t work – get this – you’re supposed to do even more of it.

That’s like telling a drowning man to drink more water!

Here’s another lesson that the proven business plan fails to take into account: More important than the company…the person…the product…or even the message…is the market!

If you’re not selling your opportunity to people who genuinely crave what you have, you’re always going to be trying to force a square peg into a round hole!

You can be selling the tastiest burgers in the world but if no one’s hungry, no one’s going to buy.

Here’s a million dollar secret for you to chew on:

A Mediocre Message To A Great
Audience Will Always Do Better Than A
Great Message To A Mediocre Audience!

Fully comprehending said principle will change your business career forever. No exaggeration.

Therefore, you’re biggest concern should always be to make sure you have the right/best/hungriest/most rabid audience possible.

This also explains why it’s so puzzling to people when they bring a friend to their hotel meeting and they witness a phenomenal presentation, yet seem to be totally indifferent afterwards. They weren’t the right person in the first place.

There are millions of people who are actively trying to figure out how to make money from home. What good marketing does is stand right smack dap in the middle of this flow and catches people when they’re hottest – while they’re seeking solutions to their problems. It enters the conversation that’s already going on inside their head and gets them to take action.

In order for a business owner to be successful, they have to have a system that consistently does this for them over and over again. You hold up your end of the bargain and a good system will produce for you. It has to be fool-proof.

One of the most important functions of your system is that it needs to make sure you’re only spending your valuable time with the highest quality people.

Prospecting simply means sifting and sorting through people to find the ones who are interested (aka – a lead). The sheer volume of lead flow you need to have coming into your business is impossible to achieve if you try to do it all yourself on an individual
basis.

Doing it the old manual-labor-make-a-names-lists-and-ask-for-referrals way is like using a typewriter to bang out 10,000 letters when you could have a printing press do it in a fraction of the time.

proven systemA finely-tuned marketing system should do this sifting and sorting for you automatically.

It’s like a machine used in a manufacturing plant: You put raw materials in one end, it spits out qualified results – prospects – on the other end. Predictably and consistently, ‘round the clock. Every day when you wake up you know it will produce new potential business partnerships for you to cultivate.

The problem that most network marketers face is that they spend so much time prospecting, they don’t have time to actually sell.

Once you implement an effective marketing system, you can spend twice as much time in front of interested people and literally double your results immediately.

Sound good?

But wait – there’s also the immeasurable benefit of positioning. When the customer finds you, instead of you finding the customer, her perception of you is totally different.

She naturally has more respect for you and perceives you as a consultant, not a peddler. Customers don’t respect peddlers as reliable information sources. Any mlmer who goes out and tries to recruit people is improperly positioned as a “peddler.”

By applying the above concepts, my business changed almost overnight. Sponsoring people became almost…well…too easy.

I don’t want to give you the wrong impression that everything is all of a sudden a cakewalk. There are a few months here and there were I’ve still had to work at it to get my numbers…but once I discovered these marketing and sales “secrets,” sponsoring double digits every month became the norm.

And you know what else? That whole problem of not having duplication went away.

Because for one, I now had enough serious prospect flow to get the really good people in my business; and two, of course I was now teaching everyone in my organization the same techniques and they were sponsoring 5-10 people a month as well. Network marketing starts to get real exciting when your organization is putting out those kind of numbers.

Wouldn’t you like your business to run that way? Wouldn’t you like your sales process to be a machine that runs on autopilot, constantly generating leads for you whether you’re awake or asleep?

When you have that kind of marketing machine working for you…you’ll make more money…have less stress…avoid the social grief that comes from warm market prospecting… enjoy the kind of natural motivation that comes from real results…experience visible, consistent growth in your business … you won’t have to work nearly as hard to get results…and your distributors will be forever grateful they ended up doing business with you instead of someone else, because they won’t become victims of the insane practices that dominate our industry.

So there you have it. The 7 great lies of network marketing. I was a victim of every single one of them for quite a long time. I never knew any better because that’s all I’d ever been taught. If I hadn’t been willing to look around and keep an open mind, who knows how long I would have continued beating my head against a wall.

I hope you’ve enjoyed this eBook but even more so, I hope it’s given you some fresh insight into this business and helped you realize that there is a better way to do it.

If you’re interested in finding out how you can put a marketing system to work for you and your team, click here to learn more about the exact system I use to attract qualified prospects to me and how I make money regardless of whether I sponsor them or not.

http://raenalynn.TheRenegadeNetworkMarketer.com/report/

The Proven System is the last chapter of this eBook. I hope you enjoyed it. I believe it is provides foundational information for anyone interested in building a long term, sustainable online internet marketing business.

Raena_Lynn

I hope you’ll consider contributing to the conversation by leaving a comment and sharing this post with your friends! In fact I’d love to connect with YOU! To follow me on Facebook, Twitter, Google+, just click on my Social Media Globes on my sidebar :)

Google+ Comments

{ 20 comments… read them below or add one }

Chery Schmidt
Twitter:
June 19, 2013 at 5:50 am

HI Raena, This is the exact kind of BS that gives Network Marketing a bad name “People telling others that their company’s product is the greatest and their compensation plan the most lucrative and that they’re guaranteed success!!” WOW And to think I fell for it to. It is all about sifting and sorting through people, You will get either a Yes, No Or a Maybe.. Thanks for sharing Ann’s E-Book with us.. Chery
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Sue Price
Twitter:
June 19, 2013 at 7:10 am

Hi Raena

This has certainly been a great share and it is no wonder network marketing has such a bad name and the failure rate is so high. I used to often think that the failure rate is so high because most people do not put the effort in. But reading this book courtesy of you has changed my mind. Not many people could succeed when set up like this.

The proven system – hmm!

Thanks again for sharing Ann’s book. I found it a breathe of fresh air.

See you tomorrow Raena.

Sue
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Holly
Twitter:
June 20, 2013 at 7:17 pm

Well i have certainly lived all 7 lies!! Been there done that as they say!! I haven’t bought into ‘Ann’s book” yet, but I’m certainly intrigues.. You might say that I am a bit soured to the MLM business even though I love the products I am using!! the business part still frustrates me!!
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Adrienne
Twitter:
June 21, 2013 at 10:44 pm

What an excellent book Raena so thanks for sharing this with us. It’s been awhile since I’ve read it but boy is what she shared the truth.

I think I’ve lived all 7 of the lies too, no wonder I had such a bad taste in my mouth. I really guess I can’t fault a lot of people because they are being fed this crap and then feeding it to us so it’s a never ending cycle of junk.

If people were more truthful from the start then I think everyone would be much better off.

I’ve been in a few network marketing opportunities myself and I’ve also learned that some of the top income earners eventually weren’t doing that great themselves because they pumped everyone up to get them in yet those people couldn’t even come close to duplicating their results. Well we all know that getting people to join is only one part of it. They have to actually continue bringing people in and selling the product in order to keep making money. And that’s why even some of the top dogs have gone to other things. It’s the people who can’t duplicate what they’ve done.

Thanks again for sharing this and opening a lot of people’s eyes I believe who are not aware of these lies. I think they’ll stop believing them after having read this.

~Adrienne
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Dr. Erica Goodstone June 22, 2013 at 3:37 am

Raena,

These lies are insidious. People get so excited and believe they have just found the opportunity of a lifetime to invest very little money, attend some seminars, do a minimal amount of work, follow the “proven system” and voila! Money will come pouring in. And then we read the sobering statistics

“only 1-2% of network marketers earn substantial incomes.”

“97% of network marketers never reach a positive cash flow”

The reality is sobering and makes me stop, think and re-evaluate what I am doing and why. And the next step is to study this whole phenomenon. Ignorance is not bliss, it is a fool’s haven.

Warmly,

Dr. Erica
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Jimmie Barber
Twitter:
June 23, 2013 at 2:34 am

Hi Raena, these lies are something that everyone should think about when looking to better themselves on the net. Like you stated “The only thing that the proven system is proven to do, is cause massive failure”, and who wants that. Understandably, I bet you 98% or better of the so self claimed pathways to richness programs are out of date anyways. I have noticed this a lot, and you know, it is even posted from a copy/paste standpoint without any up to date or real proof that the programs will work.

Warm Regards,
Jimmie D Barber
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nick catricala
Twitter:
June 23, 2013 at 3:01 am

Raena,
This is for sure a great share and no wonder why “network marketing” have such a bad name. I used to believe that the failure rate was high because most people are not qualified to share it or did not work hard enough to learn what the business is all about. Lately I have been introduced to a company that use the Network Marketing” system in a great way and is very successful… for certain I will follow the footsteps of the greates and succeed.

Thanks for sharing such great info in this regard Raena.. you are a great person and love to be part of the same group with you.
_nickc

The proven system – hmm!

Thanks again for sharing Ann’s book. I found it a breathe of fresh air.
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Patricia Gozlan June 23, 2013 at 12:55 pm

Hi Raena,
Another great share where we see that when we lie to ourselves when we lie to others this has a boomerang effect on our results as business people and most of all on our self esteem.
We need to be practical, knowing what the truth is about who we are, why we do what we do and the higher purpose of our services.
When we are aligned and congruent, then we can easily ” smell” the lies of others, their ” need” to sell us stuff that is not for us.
Forcing our services undelines our lack of self espteem about who we are are and our value.
Thanks for sharing I always enjoy learning new information and mindset tips from your posts!

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Rachel Lavern June 23, 2013 at 5:19 pm

Seems that every place I turn, someone is tooting that the reason one is not successful in their business is because they don’t have access to a proven system. Of course, that someone seems to have THE proven system. Yes…big lie.

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David Merrill 101 June 23, 2013 at 6:38 pm

Thanks for the sneak peak into a really valuable resource, Raena. Ann Sieg has called out the great lies, and forced us to face them before acting.

The biggest lie, of course, is always the one we tell ourselves. “He” will make me successful, or “She” has the best method, or “It” sells itself, etc.

The reason we believe such lies is that we first believe our own lie that there’s got to be a perfect system or leader that will bring me success just by signing up, and that hard work is not necessary.
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Sarah Arrow
Twitter:
June 23, 2013 at 7:01 pm

Wow what a powerful read Raena, and packed honest advice. I hope anyone considering any MLM product comes and talks it though with you first – or at least reads this post. Given the diversity of people and business in general a proven system doesn’t work for everyone.
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Shelley Alexander June 23, 2013 at 9:28 pm

Raena,
This post really resonates with me! Learning how to correctly market your business on the internet is so key to your success. I really like the point when you said: A Mediocre Message To A Great Audience Will Always Do Better Than A Great Message To A Mediocre Audience! If you don’t have a engaged audience who wants what you are selling it will not matter how great your message is. Thanks so much for sharing this excellent advice from Ann Sieg’s book.
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William Earl Amis, Jr. III
Twitter:
June 24, 2013 at 2:42 pm

This is a great source of where to start for researching how to do this thing right the first time. Once you know the 7 facts and take it from there it is going to be a choice of each person who wants to have a professional career as a Network Marketer Pro.

This is not a place where you dable in or hoby. No this is the same as a Dr. Fireman, Office worker, Excutive and other professions. Yet, we are the best choice.

Thanks for sharing real information and telling us like it is. The first step is always make your choice of having this as a real career knowing that no one is responsible for your business or has an effect on your success or failure but you. Just get that and have an “Active Candidates List” then learn the other vital six areas to become a Professional Networker.

Really Great Stuff!!!!
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Pearly Quah June 26, 2013 at 7:40 am

Hi Raena,

Thanks for sharing your book.

In my opinion, proven system may not work for everyone because we are not trained to be a salesman in MLM. I would rather believe so much in the product and share the product with others. Once people are confident and believe in its benefits, they will come to you. This is the amazing experience I am enjoying at the moment :-)

Cheers
Pearly
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Nile
Twitter:
July 1, 2013 at 12:39 am

Proven systems don’t work for everyone. It usually takes some tweaking to get it right for each individual business. I’d never apply the same design, social media marketing strategy, or overall business plan to every website I have designed, developed, and consulted for.

I’ve seen people do this with sites, especially in my local area. In fact, I have contemplated on creating a landing page and section just for St. Louis area, Belleville, Centralia, Midwest USA, and Illinois in general. I think targeting these areas directly will attract those business owners to get on the ball with their website’s issues.
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Leslie Denning July 14, 2013 at 2:04 am

Hi Raena Lynn. I just recently finished 7 Lies and the Renegade Internet Marketer. Even though I love my company, I was very uncomfortable with the way I was told to market. Those books were a revelation to me, even though I’ve read other attraction marketing books. It was a relief to realize I didn’t have to sit down and write out a list of family, friends, and people I went to high school with. I don’t want to call strangers or bug friends. I want to talk with people who want what I am selling, and these books are helping me to do it. This is great reading for anyone in MLM or internet marketing.

All the best,
Leslie

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Don Mickunas July 23, 2013 at 10:50 pm

Thank you so much for such an informative and revelatory post. I have lived some of these lies. I could never get myself to pester people incessantly to get involved nor could I quiet buy that there was no selling necessary.

Anyway, I’m looking forward to reading your book. Keep up the great work.
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Raena Lynn
Twitter:
July 30, 2013 at 1:55 am

Hi Don,

I think all of us have lived one of the 7 Great Lies at some time or another. I’m glad you liked the post. The eBook has 7 chapters, and there is one Great Lie posted separately. You are welcome to come back to my blog and read one at a time. I also give away the eBook in PDF format. Thanks for stopping by!

Raena Lynn
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Justin Rash
Twitter:
August 2, 2013 at 12:26 am

What a great post! I have often wondered whether success or failure in this profession was determined by personal motivation, or just the misunderstanding that many people have that someone else is going to do the work for you. The “Golden Ticket” may be out there in one or two ‘Wonka Bars” but the 1-2% of marketers finding that ticket hardly justifies the sales pitches that are thrown around. Thanks for the enlightening post.
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Raena Lynn
Twitter:
August 4, 2013 at 2:19 pm

Hi Justin,

Thanks for stopping by. I love your analogy about the “Golden Ticket” because the 1-2% that do find it are those who learn how to attract the people who are looking for a solution to a problem or situation, and when they find it, it can be a beautiful thing for everyone…win/win. The label, “Sales Pitches” has a bad connotation and unfortunately that is what too many marketers are doing and I agree it is hard to justify the process. I appreciate you comment!

Raena Lynn

PS I liked the original version of Willy Wonka and the Chocolate Factory…the one with Gene Wilder :)
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