Lie #5 – We have the best product ever! Now it’s not that this statement isn’t necessarily true (although often it isn’t)…it’s that it doesn’t matter. Hang in there for a second, I’ll explain. Like most of them, this lie takes on many different forms. Here’s just a few of the variations:
The product sells itself!
Nothing else on the market can even compare to this!
We have the most lucrative comp plan in the industry!
Our leadership team is unbeatable!