Three Ways To Stir Up Pinterest. 2.7 Million Monthly Users

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Recently, I heard about Pinterst on Facebook and David Foster, CEO of Hubze wrote an excellent post which will give you insight to this Social Media platform:

Pinterest is one of the fastest growing social media sites that was introduced within this year.

Its Facebook page has more than 2.7 million monthly active users and growing by the minute. Time Magazine cited the social visual pinboard site as one of the top 5 social media sites this year, putting it alongside Klout and Google+.

2016 Update:

More than 100 million users are on Pinterest, the online bulletin board-style service which allows people to “pin” images based on their interests, the California company said Wednesday.

Co-founder Evan Sharp told AFP that most of the users “are not just visiting Pinterest once a month, but they’re actually discovering something so interesting that they’re saving it or are clicking through to the website.”

“It’s 100 million active users, more than 70 percent of whom are actively engaged,” he said in a telephone interview.

So what exactly do you do on Pinterest?  You collect and share content.  You clip things that you find on the Web, such as a picture of wedding dresses or QR codes.

If you are a designer, think of it as a design board.  It allows you to put together ideas for a project and share it with people.  You could get feedback from other users, and other recommendations.

What’s more, you could repin what other users have shared.

So how do you use Pinterest for your marketing?  Here are three tips:

1. Showcase your products.

Pinterest is a great way to sell your products online.  For example, you could put up pictures of your clothes and create a look.  A sundress, a sandal and a large brim hat for summer? Pin it!  Or how about putting together a cool winter outfit? You can even invite other users to come up with their own style guides!

Pinterest can help wedding gown designers, party and event coordinators, and graphic artists by providing them a quick way to show people their work.

2. Create an experience for your customers.

Pinterest is a great way to create a virtual experience for your customers.  For example, if you are remodeling your store, you might want to get ideas from other Pinterest users on what they want your new interiors to look like, or what kind of display counter they find cool.  You could also do some market research.  Ask them what they want you to offer.  For example, a bakery can ask other Pinterest users what types of cupcakes they’re looking for, what cake decorations are great for birthdays and weddings, and other fun stuff.

You could also post a new product idea and let other user comment on it.  For instance, if you can’t decide whether your new product packaging should be done in blue or red, then have your customers pick. Or ask them how you could improve on it!

3. Get more social recommendations.

Pinterest allows people to easily share content, which makes it easy for them to recommend your product just by repinning it.  A wedding dress you designed could be pinned by a Pinterest user on her own board, which would allow her friends to see it.  If any of her friends like the dress, they could also repin it onto their own Pinboards.

The idea of Pinterest is to make it easy for other users, both customers and non-customers, to discover your products and make it easy for them to share your products as well.  It could be the start of your viral campaign, or a good way to augment your existing strategies on Flickr, YouTube or your own blog.

 

About the Author:

David Foster

I love to help the little guy because I have always been one. Small businesses all over the world seem to get taken advantage of and I want to stop that from happening, so that’s what I am trying to do by offering as much FREE information as I can, while also keeping my paid products affordable!

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14 thoughts on “Three Ways To Stir Up Pinterest. 2.7 Million Monthly Users

  1. Lynda Cromar says:

    Hi Raena this is intriguing but not sure how to use it as a network marketer! Have you explored how that could be? I can definitely see the application for conventional business for sure. I will explore it!

    1. Raena Lynn
      Twitter:
      says:

      Hi Lynda,

      I’ve been ever so busy lately and I’m getting to answering my posts. To be honest with you, I didn’t know how to answer your question. I shared the article because I was amazed by the amount of monthly users, 2.7! Kimberly Castleberry came to the rescue and answered it for me! She said, “Many bloggers (not just the mommy type) are noticing that if they take really good pictures to include with their posts, that these shots are likely to get “pinned” and bring them a respectable traffic increase. All the more reason not just to USE a picture in our posts but to TAKE a really good one!”

      Raena Lynn

  2. Rick Lelchuk says:

    Hi Raena,

    I think I’m going to go with Lynda on this one. When the Internet was young it was easy to spend hours lost in exploration. Today, we want to get to what we want and get busy.

    I can certainly see the application for brick and mortar businesses but as a business development coach the application is alluding me. Got any insights I might be missing.

    RICK

    PS Missed your posts, glad you’re back.

    1. Raena Lynn
      Twitter:
      says:

      Hi Rick,

      I shared this post because I thought there had to be something to a platform which was being used by 2.7 million monthly users. It is a social platform, however, Facebook was initially intended for social purposes. Look what has happened with Facebook and marketing! People are so ingenious and will figure out different ways to use it in their businesses.

      Raena Lynn

  3. Hi Raena:

    I don’t have a lot of experience with Pintrest but my wife loves it! I have been thinking I should check it out and this post has given me some more motivation to do it!

    Thanks!
    Kevin

    1. Raena Lynn
      Twitter:
      says:

      Hi Kevin,

      Thanks for coming by! It would be interesting to find out how she uses it. Does she use it for social or business?

      Raena Lynn

  4. I’ve never heard of Pinterest before!

    It’s hard to believe anything can ever be as big or influential as Facebook, but then Facebook was relatively small and unknown a few short years ago. MySpace probably never thought they would ever be so eclipsed!

    It’s always interesting hearing about new sites. Thanks for sharing.

    Willena Flewellng

    1. Raena Lynn
      Twitter:
      says:

      Hi Willena,

      Yes, I think what peaked my interest in Pinterest was the fact that there are over 2.7 million monthly users. I looked into it because I had not heard of it either! Kimberley mentioned that it can be used in Internet marketing to increase traffic. It will be interesting to witness it’s growth. Remember when no one knew what a QR code was?

      Raena Lynn

  5. Pintrest is a site I was introduced to a couple months back at a blogging conference. It’s getting a TON of activity and interest not only from the mommy-blogger community but a lot of women in general. It’s a rather engaging format and a interesting alternative to Facebook with how pervasive photos are today (thank you cell phones). As David mentioned, the stats on the site are really impressive. Many bloggers (not just the mommy type) are noticing that if they take really good pictures to include with their posts, that these shots are likely to get “pinned” and bring them a respectable traffic increase. All the more reason not just to USE a picture in our posts but to TAKE a really good one!
    Kim

    1. Raena Lynn
      Twitter:
      says:

      Hi Kimberly,

      Thank you for visiting my blog. I appreciate your comments! You see the business use for Pintrest which is (by using Pinterest) if they take really good pictures to include with their posts, that these shots are likely to get “pinned” and bring them a respectable traffic increase.” I really appreciate you pointing that out. Thank you for all you do!

      Raena Lynn

  6. Hi Raena,
    I happened to stumble upon this site because of the smart photos with quotes they have , I even took some snapshots and added them to my site, mentioning where the photo came from. Amazing to see the traffic and this is an easy way to gain visibility too.
    Thanks for writing this post I will read more blogs of yours, I’m new to your site;)

    1. Raena Lynn
      Twitter:
      says:

      Hi Patricia,

      Thanks for stopping by my blog. Thanks for sharing your experience with Pinterest. Your statement is proof that there are uses of Pinterest in internet marketing and a great way to increase traffic!

      Raena Lynn

  7. Eric OConnor says:

    I’ve been thinking about for my wedding photography. Stumbled upon your article and I’m sold. With the amount of traffic there has to be some sort of benefit from an advertising angle. Time to give it a test.

    1. Raena Lynn
      Twitter:
      says:

      Hi Eric,
      I’m glad this article provided value to you. The Pinterest user statistics are quite amazing. I wouldn’t be surprised that the numbers have increased since the writing of this article. Come back soon!

      Raena Lynn

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