Recently, I heard about Pinterst on Facebook and David Foster, CEO of Hubze wrote an excellent post which will give you insight to this Social Media platform:
Its Facebook page has more than 2.7 million monthly active users and growing by the minute. Time Magazine cited the social visual pinboard site as one of the top 5 social media sites this year, putting it alongside Klout and Google+.
More than 100 million users are on Pinterest, the online bulletin board-style service which allows people to “pin” images based on their interests, the California company said Wednesday.
Co-founder Evan Sharp told AFP that most of the users “are not just visiting Pinterest once a month, but they’re actually discovering something so interesting that they’re saving it or are clicking through to the website.”
“It’s 100 million active users, more than 70 percent of whom are actively engaged,” he said in a telephone interview.
If you are a designer, think of it as a design board. It allows you to put together ideas for a project and share it with people. You could get feedback from other users, and other recommendations.
What’s more, you could repin what other users have shared.
So how do you use Pinterest for your marketing? Here are three tips:
1. Showcase your products.
Pinterest is a great way to sell your products online. For example, you could put up pictures of your clothes and create a look. A sundress, a sandal and a large brim hat for summer? Pin it! Or how about putting together a cool winter outfit? You can even invite other users to come up with their own style guides!
Pinterest can help wedding gown designers, party and event coordinators, and graphic artists by providing them a quick way to show people their work.
2. Create an experience for your customers.
Pinterest is a great way to create a virtual experience for your customers. For example, if you are remodeling your store, you might want to get ideas from other Pinterest users on what they want your new interiors to look like, or what kind of display counter they find cool. You could also do some market research. Ask them what they want you to offer. For example, a bakery can ask other Pinterest users what types of cupcakes they’re looking for, what cake decorations are great for birthdays and weddings, and other fun stuff.
You could also post a new product idea and let other user comment on it. For instance, if you can’t decide whether your new product packaging should be done in blue or red, then have your customers pick. Or ask them how you could improve on it!
3. Get more social recommendations.
Pinterest allows people to easily share content, which makes it easy for them to recommend your product just by repinning it. A wedding dress you designed could be pinned by a Pinterest user on her own board, which would allow her friends to see it. If any of her friends like the dress, they could also repin it onto their own Pinboards.
The idea of Pinterest is to make it easy for other users, both customers and non-customers, to discover your products and make it easy for them to share your products as well. It could be the start of your viral campaign, or a good way to augment your existing strategies on Flickr, YouTube or your own blog.
About the Author:
I love to help the little guy because I have always been one. Small businesses all over the world seem to get taken advantage of and I want to stop that from happening, so that’s what I am trying to do by offering as much FREE information as I can, while also keeping my paid products affordable!