Tracking Your Traffic

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I’ve been marketing for awhile, but it wasn’t until Matt Lloyd came along and taught me the importance of “tracking your traffic.”

I use several different traffic generation techniques such as PPC, Facebook PPC,  Banner Ads, You Tube etc., but I didn’t realize that tracking every ad will make the difference between success and failure for your efforts.

For example, lets say you place an ad for Google with no tracking. If your ad is connected to an opt-in page which is connected to an autoresponder, you will catch leads that way, however if you are using 1 opt-in page for several ads, they conglomerate to one place, your autoresponder, and you really don’t know which ad was the most effective. Sure you can use the statistical info with just about any program you use, however, it isn’t as accurate as tracking every single ad, the origin, and the method used such as banner ad, solo, ad, FB, or PPC.

The whole picture changed, once I started tracking my ads. Tracking also makes marketing fun. First you create your ad, then convert your ad by using software that converts your links to tracking URL’s.  It doesn’t matter if you are running Facebooks ads, Bing or Google Ads, or paid solo ads to newsletters. If you don’t track, you don’t know what is going on. Tracking tells you how each ad performs. For example if you have more than one link leading to your sales page, how do you know which one was clicked on the most? Which ones will you continue to use or stop because of poor performance?

Here is a sample of what tracking looks like: The C is clicks, the A is actions, and the S is sales. This particular ad was used to build a list, so it lead from an ad to a capture page to aweber to follow-up.

Easy Ad Tracker Pro

 

 

If you use some tracking already, I suggest you take the trial, because this solution is better than what you currently use.

I say that because it’s been developed by a top internet marketer for internet marketers.

There are many free ones, however,  you know the old adage, “You get what you pay for.”

Here are the 8 reasons why you should be tracking your traffic:

1) You know the source of the traffic

2) Once you know the source you can evaluate the results.

3) If the source is bringing in good results, then you know it is worth the money to re0invest in the advertising.

4) If the source is doing poorly, you know it is time to let it go and put your advertising dollars into a different source.

5) You can match up your results with your follow-up.

6) You will save money in advertising.

7) You can track through the sale.

8 You can calculate CTR (click through rate), CPC (cost per click) and ROI (return on investment among other stats.

 

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10 thoughts on “Tracking Your Traffic

  1. Eldon Beard
    Twitter:
    says:

    Hi Raena Lynn, I haven’t seen Easy Tracker Pro, but you are absolutely correct about the importance of tracking. When you only have 1 or 2 ads out there, it really isn’t a huge deal, but once you start getting more active with your promotional efforts it pays big to know what works.

    1. Raena Lynn
      Twitter:
      says:

      Hi Eldon,

      I want to be perfectly honest with you. I am presently evaluating Easy Tracker Pro and another paid standard program called Hypertracker. I’m using both currently to see which one suits my needs better. I see a future blog post on the horizon! Thanks for the visit!

      Raena Lynn

  2. Michael
    Twitter:
    says:

    Absolutely one hundred percent spot on Raena, if you are spending any money or even your time on any kind of ads, it is vital that you track their performance so that you know where your best ROI is coming from. There is no sense at all in continuing to spend money or time at all on ads that are not producing for you.

    This seems like such an important concept, yet it is often the last thing I hear people talking about. I think its great that you are writing about this. This is one of those ideas that ought to be taken care of first at the same time as the writing of the ad itself.

    1. Raena Lynn
      Twitter:
      says:

      Hi Michael,

      I totally agree with you with mention that there is not a lot of discussion about tracking. I suppose it is one of those “technical” boring subjects, but it is so important because it makes the difference between success and failure in this business. I used to post an ad and had no clue how it performed. Now that I am tracking everything, it gives me the opportunity to either change the ad, remove it, or continue. This is especially important with paid advertising. All marketers MUST know what ROI is and have a way to measure it in order to run successful ad campaigns. Thanks for visiting my blog. I know I’ve said it before, but I love your blog and you provide super rich content. Thank you!

      Raena Lynn

  3. I can’t argue with this either. Evaluating the effectiveness of our ads is very important, otherwise we wouldn’t know if what we did was good or bad, and which ad campaign to favor more. My problem was the choice of tools, some are expensive, others are free, but I didn’t know what to base my choice on, so I was really happy to read your article and get some input on the factors that are essential for tracking the success of ads. Thank you for sharing your expertise and helping us get better at what we do!
    Best wishes,
    Leonard

    1. Raena Lynn
      Twitter:
      says:

      Hello Leonard,

      The post wasn’t intended to promote any particular tracking tool, however at the present time, I am using Hypertracker and I pay a monthly subscription. It has some really great features that I appreciate. There are others out there, some paid and some free. I’ve found that free does not cut it, especially as I have been working on scaling up my business. The tools you use for your business are very important. I dabbled with free tools, however, there was always a price to pay. For example, advertising the company who created it. Or there are limited functions. I can go on and on! Another new tracker is Easy Tracker Pro which is also a paid version, however, I’m hanging with the current one I am using. Thanks for visiting!

      Raena Lynn

  4. Ernest says:

    Hi Raena,

    Can you track sales when you do have own product …in case of affiliate marketing for example? Track clicks and opt-ins should not be a problem. But because you do not own the sales page, could hypertracker work in this case.

    Thanks
    Ernest

    1. Raena Lynn
      Twitter:
      says:

      Hi Ernest,

      Great question! You can create a code to place on your own capture pages to track actions. However, if the landing page is not yours, then you cannot track unless you have permission to insert a code from either the person or company you are promoting. However, you can create your own sales funnel prior to a capture and then you can track and attract subscribers to your list. I use Hypertracker to track my personal funnels. In order to have complete control, you have to be promoting your own products. I hope this answers your question.

      Raena Lynn

  5. Sanjib Saha says:

    Hello I think tracking your traffic really helps you to know from where the source is coming and it gives you a great idea what to write and what keywords you should be using to bring the visitors from that country.
    Regards

    1. Raena Lynn
      Twitter:
      says:

      Hello Sanjib,

      Thanks for stopping by. Yes, before I started tracking, I was throwing away money. Once you collect statistics, you can make much better decisions as to where you should invest in advertising.

      Raena Lynn

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