I’ve been marketing for awhile, but it wasn’t until Matt Lloyd came along and taught me the importance of “tracking your traffic.”
I use several different traffic generation techniques such as PPC, Facebook PPC, Banner Ads, You Tube etc., but I didn’t realize that tracking every ad will make the difference between success and failure for your efforts.
For example, lets say you place an ad for Google with no tracking. If your ad is connected to an opt-in page which is connected to an autoresponder, you will catch leads that way, however if you are using 1 opt-in page for several ads, they conglomerate to one place, your autoresponder, and you really don’t know which ad was the most effective. Sure you can use the statistical info with just about any program you use, however, it isn’t as accurate as tracking every single ad, the origin, and the method used such as banner ad, solo, ad, FB, or PPC.
The whole picture changed, once I started tracking my ads. Tracking also makes marketing fun. First you create your ad, then convert your ad by using software that converts your links to tracking URL’s. It doesn’t matter if you are running Facebooks ads, Bing or Google Ads, or paid solo ads to newsletters. If you don’t track, you don’t know what is going on. Tracking tells you how each ad performs. For example if you have more than one link leading to your sales page, how do you know which one was clicked on the most? Which ones will you continue to use or stop because of poor performance?
Here is a sample of what tracking looks like: The C is clicks, the A is actions, and the S is sales. This particular ad was used to build a list, so it lead from an ad to a capture page to aweber to follow-up.
If you use some tracking already, I suggest you take the trial, because this solution is better than what you currently use.
I say that because it’s been developed by a top internet marketer for internet marketers.
There are many free ones, however, you know the old adage, “You get what you pay for.”
Here are the 8 reasons why you should be tracking your traffic:
1) You know the source of the traffic
2) Once you know the source you can evaluate the results.
3) If the source is bringing in good results, then you know it is worth the money to re0invest in the advertising.
4) If the source is doing poorly, you know it is time to let it go and put your advertising dollars into a different source.
5) You can match up your results with your follow-up.
6) You will save money in advertising.
7) You can track through the sale.
8 You can calculate CTR (click through rate), CPC (cost per click) and ROI (return on investment among other stats.