What Is The Best Email Times For The Highest Open Rates?

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Best Email times make a difference with your open rates

I’ve been working on my list building and connecting with people who are interested in my content. As my list has been growing, I noticed quickly that when I sent out emails or newsletters, the open rate was very low. It was very disappointing! Sometime I wondered if it is worth going through the trouble to put together a campaign to see just a few opens! Let’s assume that you have carefully created an email subscription campaign. Your message is powerful, your subject line is compelling, your grammar is proofed, images and links are tested and everything looks great. You hit the send button and only 1% of the people receiving your message actually open it? Why?

Maybe your mail went to their spam filter because more and more people are setting their filters much higher due to the amount of unwanted mail they receive on a daily basis. Maybe your headline wasn’t compelling enough among the thousands of other people sending out their messages. Another possible explanation is to ask yourself, what are the best email times during the day to hit the submission button?  I found this infographic on Pure360 called “The Best and Worst Times To Send Your Email” which I found to be extremely helpful for increasing my open rate percentage.

The time of day makes a big difference as to whether or not an email is opened at all.  When determining the best email times, this is a handy chart to help you get your message to the most amount of people rather than throwing all that work into a black hole!

The infographic below put together by Pure360 shows you some optimal and not so optimal times of day to send emails. I hope this inforgraphic helps you as much as it helped me! I am interested in hearing your email stories and what has worked for you when determining the best email times for you with the best results.

best email times

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Raena_Lynn

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21 thoughts on “What Is The Best Email Times For The Highest Open Rates?

  1. Fascinating information Raena … of course you could make yourself insane by trying to focus too tightly on the “right” time to publish considering multiple domestic time zones – then throw in international to the mix and things really get dicey. Still I think as a general rule the time frames make a lot of sense. Thanks!

    1. Raena Lynn
      Twitter:
      says:

      Hi Marquita,

      I was planning to mention the domestic time zones and the international time….it seemed too complicated so I left it out! Thanks for stopping by:)

      Raena Lynn

  2. Kevin DeRoo
    Twitter:
    says:

    Hey Raena,

    I enjoyed this article on what are the best times to send your emails to your list. You are absolutely right, there is a right time and a wrong time to send your message to the masses but I have found that these “best times” will even change depending on the day of the week. For example I find on Tuesday sending my emails out around 9am get the best results while on Wednesday around 2pm seems to attract more “opens.”

    Crazy eh! I also agree with Marty … Trying to find the exact right time to send an ad could make you go a little crazy. As a general rule I believe if you send your ads out in the morning you should be getting among the best “open times” which are available.

    Thanks so much for sharing Raena,

    Kevin

    1. Raena Lynn
      Twitter:
      says:

      Hi Kevin,

      Thanks for sharing your experience with email timing. I’m sure some of the “best times” are affected by your location, so I’m sure it is a matter of troubleshooting and taking note what times you get a higher percentage of opens. I think being aware that there are certain times of the day that are “bad” is helpful. At least you have a chance to increase your open rates. As far as the international zones, it really does get crazy! For example, scheduling a webinar is sometimes difficult and you cannot have it at the right time for everyone, just as you cannot get your emails sent at the right time for everyone. However, a few changes can help increase your chances for success.

      Raena Lynn

  3. Micah
    Twitter:
    says:

    The time of day can make a difference, however I find the subject line to be what really makes or breaks it. One of the best things you can do to learn how to write a good subject line is to start a swipe file. Get on the email lists of some of the big gurus, and pay attention to the subject lines they are using. When you are looking through your inbox, make a mental note of what e- mail you open, what you ignore and what you delete. become a student of the headline, use time tested formulas.

    If you have a great subject line and you send your email at the right time of day you can’t miss!

    1. Raena Lynn
      Twitter:
      says:

      Hi Micah,

      I really appreciate you stopping by to comment on my post. Your ideas are excellent. I agree that the subject line has to be compelling enough for people to want to open them. Developing the skill of being able to create great headlines takes time and effort, but in the long run is well worth it. The ideal situation is having the killer headlines and good timing!

      Raena Lynn

  4. Lynda Cromar says:

    Wow I would never have know that! I regularly send things in the morning, well going to change that for sure! Those of us in small business it is very key to get the best response possible.! Also thanks for the website and the graphic that is something to print and keep!

    1. Raena Lynn
      Twitter:
      says:

      Hi Lynda,

      It is a great idea to use the inforgraphic as a printed resource. I used to think mornings were a good time for mailing too! It’s not worth sending email to “the black hole!”

      Raena Lynn

  5. Paul Reimers
    Twitter:
    says:

    Awesome post Raena,

    I have heard about timing being important in terms of Facebook PPC, but this is the first post I have read about the effect of timing on email open rates. This ie especially helpful since most autoresponders allow messages to be scheduled.

    I think that spam filters being more and more strict have a big effect on this. i will occasionally check my spam folder and almost always find some emails from great marketers who for some reason ended up there. I always whitelist those ones and it seems to help.

    Almost every email that I have seen in the last 6 months that uses the word free anywhere in it, regardless of the other content, always uses words like f*ree to help with this.

    1. Raena Lynn
      Twitter:
      says:

      Hi Paul,

      I thought the infographic was very helpful. When I first started emailing to my list, I was shocked with the low percentages. This chart gives us a heads up and a little more of an advantage if we can time our emails better. You made a point about autoresponders allowing messages to be scheduled…thank goodness! Also whitelisting is a great idea. Thanks for your comments!

      Raena Lynn

  6. Jerry says:

    It has actually been a challenge guessing the right time to send messages. Thanks for the image, now I have a guideline to follow.

    1. Raena Lynn
      Twitter:
      says:

      Hi Jerry,

      I’m glad you found it helpful. Stop by again soon!

      Raena Lynn

  7. Great article! I had no idea what were the best times until now. Thanks!

    1. Raena Lynn
      Twitter:
      says:

      Hi Teresa,

      Glad to see you here. I saw you in our MPP Mini Empower Network & Blogging Convo group:) I’m practicing sending out my emails during what the infographic considers “best email times.” I’ll keep track and create a report. Of course the challenge is deciding which time zone to use!

      Raena Lynn

  8. Raena,
    I can’t help thinking about that drinking song in which this guy is having a margarita at 12 PM and he sings, “I’ts 5:00 somewhere!!!”

    It is true that certain hours are more beneficial for getting traffic than other hours but doesn’t it depend which time zone you live in and who is the source of your traffic. If I post at the perfect time but someone else lives 6 hours before or after my time, he or she may miss my “sweet spot anyway.

    But it is another important aspect of marketing online that does need to be considered. Thanks for the info.

    Warmly,

    Dr. Erica

  9. Mark says:

    Wow, I am glad I learned about what consumers like to read on the 2 to 3pm schedule. My product is actually a software tool that can help provide financial data. I am excited to test this theory.

    1. Raena Lynn
      Twitter:
      says:

      Hi Mark,

      Give it a try and see what happens. You need to experiment with it several times. Good luck!

      Raena Lynn

  10. Ryan Martin says:

    Hey Raena,
    Great information here. I also remember being a little disappointing with the open rates when I started to build a list. The time and the headline are key to getting your message opened and received.

    It is good to see you again and I will bookmark your blog so I can come back. :)

    1. Raena Lynn
      Twitter:
      says:

      Hi Ryan,

      Good to see you again too! I agree that the headline is the key but I think the InfoGraph is a helpful guide to increasing your chances of a higher open rate. I watched your first video with over 18,845 views! The main point of your video is all about building relationships so that is one thing that hasn’t changed too much in 2 years! You have an awesome voice and it’s a cool vid! I will make it a point this new year to stop by your blog more often. Have a prosperous 2012!

      Raena Lynn

  11. Kostas
    Twitter:
    says:

    This is a great info graphic Raena, it gives so many information. Usually I send my emails at the 9-10am zone and I have pretty good opening rates, the only problem is that in online marketing we have subscribers all over the world in different time zones so it’s little difficult to target just one time-zone, anyway thanks for sharing…

    1. Raena Lynn
      Twitter:
      says:

      Hi Kostas,

      I agree that it is difficult to target the world! I think it is a helpful guide to at least keep you out of the “black hole” zones. I’ll bet your opening rates are good because you probably have great headlines! Thank you for your comments.

      Raena Lynn

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